Showing posts with label New Yorker. Show all posts
Showing posts with label New Yorker. Show all posts

Monday, December 7, 2020

Could Artificial Intelligence Replace Writers? - Part 2

 Introductions

In my last post, I reacted to a 2019 New Yorker article about new machine learning technologies that, some say, will eventually enable A.I. to write magazine articles. Disturbed by this, I spent the next year gathering examples of Google predictive text and Smart Compose errors. My last post analyzed a few common failings. Below I continue the discussion, considering possible causes of stranger errors and delving into particularly problematic pitfalls.

Could A.I. be led astray by … humans?

Do you ever wonder if A.I. errs by replicating mistakes it learned from the content it trained on? Maybe that would explain this gaff:


I’m absolutely sure I’ve never typed “Logan” on my phone. So where did it come from? Well, the obvious next word you’d expect after “sawing,” which is “logs,” starts out pretty similarly to “Logan,” and the “a” key is right next to the “s.” So this could be a repeated typo, unless “sawing Logan” is actually a thing. (Except I just googled it … and it’s not.)

This is where the content produced by A.I. is on shaky ground. Vladimir Nabokov described pornography as “the copulation of clichés,” but he could have just as easily been talking about news, or what passes for it, with complete nonsense being repeated often enough to eventually be taken as truth. So it is, perhaps, with machine learning based on what humans are writing—or attempting to write. Perhaps if enough people mistype “sawing logs” as “sawing loga,” with predictive text suggesting “Logan” because that’s at least a character string the A.I. is familiar with, and enough people accidentally accept this suggestion, it could reinforce the “learning” to the point that the A.I. thinks “sawing Logan” means something. It’s a self-fulfilling prophecy, almost like “put the pussy on the chainwax,” except it’s not funny. A.I. text can’t be (deliberately) funny because there’s no creative human behind it to make it funny.

Apparently random gaffs

It’s not always possible to even hazard a guess at where A.I. came up with a suggestion. Consider the art of baking. There are a finite number of things you can bake: a cake, a pie, cookies. I don’t care what the context is … if you use the verb “bake,” these (or very similar nouns) should be the suggestions. But look at this:


Look, maybe there’s some psycho grandma out there who might bake, say, her grandson David. But bake another David? Okay, maybe she’s a serial killer out to get anybody named David. But “bake Livestorm”? How do you bake a webinar platform, especially if you’re a grandma who is presumably is not that tech-savvy? WTF!?

New check out this little zinger:


I’m not expecting A.I. to be well versed in Devo lore, but it could have reasoned this one out. Given the construction, “What, like you’ve never seen [whatever] …” most humans would correctly guess that the next word should be “before.” I don’t think any human would suggest “of diaphragm” in any situation. It is a decidedly useless phrase. Yes, we use our diaphragms whenever we breathe, but we never think about it. Nor, I expect, do the members of Devo.

My next exhibit is particularly damning when you consider what a terrible year 2020 has been, and how many times I’ve told somebody, via text message, “I just threw up in my mouth.” I guess my phone had been digging deep into widespread cardiopulmonary lore because it again went weird on me:


There are so many better candidates here. Threw up in my hands. Threw up in my hat. Threw up in my guest bathroom. And it’s trying to be helpful with “threw up in my respiratory?”

Failures of grasping context

This is where context becomes important. It could be that the A.I. was fixated on some Internet-wide phenomenon—say, articles involving COVID-related breathing issues—such that it ignored whatever I was writing about. This actually makes sense, because A.I. likely can’t consider all my sentences in the context of one another.

Here’s another suggestion that this Gboard predictive text application was preoccupied with respiration.


Look, Android, I’m talking about Amtrak! It’s a train! Clearly I was asking about the upper berth.

Now, I think we can all agree that really good A.I. should ideally look not only at who is composing the message, but whom he or she is sending it to. Why would the suggestion “me” ever make sense in the context below?


Android is driving the entire phone … couldn’t it easily rule out the possibility that my text recipient was also on the line with me? And isn’t that just common sense anyway?

In the case of my own texting, Android has an easy job because the majority of my text exchanges are with my daughter. With that in mind, the predictive text utility should be able to rule out any word that would take the conversation into an uncomfortable realm (i.e., that no father and daughter would ever pursue). Look at this:   


OMG. What kind of sick dad would pen something like that? “Congratulations honey … your birth control is working!” And here’s another doozy:


Look, Android … you should be able to figure out the gender of your phone’s owner. Well over half the population would never have cause to write “I guess I’m pregnant.” It’s not a very useful word most of the time, particularly not when a teenager is shooting the breeze with her dad. I’ve heard of people breaking up with a boyfriend/girlfriend via text, but who announces something as huge as a pregnancy via text?

Speaking of racy words that cannot apply to half the population, where was Android going with this?


It just makes no sense. Even if the pronoun in the sentence were “he,” at what hospital anywhere should the staff routinely wear a condom? And how did A.I. even think to suggest this word to me, when I haven’t had cause to think about, talk about , or use a condom in over thirty years? (Granted, as a father I do have a duty to mention birth control to my kids, but a) I’d never do it in writing, much less in a text message, and b) all males resort to euphemism in these cases, e.g., “No glove, no love” and “Remember the rule, protect your tool.”)

Now, let’s back up from an A.I. that considers both composer and recipient; can’t know the mindset of the people involved; doesn’t have the backstory; etc. The strange thing is, these epic fails even pop up when we’re only asking A.I. to go back to earlier in the sentence—that is, to not just consider the most recent word typed, but the one before that. It cannot always manage this. Look:


If you played a word association game with a human and started with the word “breast,” asking what word might logically come next, I can imagine that some would say “cancer” and some would say “milk.” But if you started with the phrase “chicken breast,” no human would think of cancer or milk. A human would say “sandwich” or something. Nobody in the history of the world has typed “chicken breast cancer.” (Okay, I just fact-checked this and it turns out there was a barbecue chicken breast cancer fundraiser once, in Nassau, Delaware … but this has got to be an edge case.) Ditto “chicken breast milk.”

When A.I. looks clueless and out of touch

As I stated before, A.I. couldn’t possibly replace real writers, who have insight and passion and actual intelligence, but perhaps it could do a journeyman journalist’s work someday. But for that to work, the A.I. must never seem clueless or out of touch. But look at these bonehead suggestions:


The A.I. didn’t parse the (non-) question beyond the word “what.” Thus, it completely missed the point—this was an observation, so appropriate responses would have been things like, “I agree,” “Word,” “I know, right?” and “Amen.”

Look, I get it that statements like “What grace and elegance” are easier in Latin, which has a whole construction (the vocative case) around such utterances (e.g., “O tempora! O mores!”), but any human could have grasped that my daughter wasn’t asking a question. There wasn’t even a question mark! I mean, duh!

But wait, it gets worse. My #1 predictive text pet peeve? I have a daughter named Lindsay, and look what the A.I. suggests every single time I type her name:


This is so maddening. I have typed “Lindsay” dozens of times in the past year and I have never accepted the suggestion “Lohan.” On that basis alone the A.I. should stop suggesting it. But there’s a much bigger reason to nix “Lohan”: Nobody is talking, emailing, or texting about Lindsay Lohan anymore. She is no longer a household name. This is not just my opinion. She hasn’t made a Hollywood movie since The Canyons all the way back in 2013. Was The Canyons the kind of critical and box office success that people are still talking about seven years later? Uh, no. It has an IMDB rating of 3.8 out of 10, and a Metascore of 36 out of 100; at the box office, The Canyons took in a domestic gross of just $56,825. The average movie theater ticket in 2013 went for about $8. That means this movie was seen by a mere 7,000 people. It almost couldn’t be a worse failure. Is this the kind of train-wreck movie offered to those who were once stars but have fallen too far to get a decent role and have to grovel in the gutter for anything on offer? Well, I haven’t seen the movie, but I have my guess, and it’s hell yes. The hapless Lohan’s personal and professional nosedive is just too sad for anybody to want to even talk about, so most of us are merciful enough to brush her under the carpet. But not Android! It’s all like, “Oh, did you just type ‘Lindsay’? You must mean Lindsay Lohan!” Puh-lease.

Is there an even worse way to show how out of touch you are? Actually, yes. Consider this final exhibit in the case of albertnet vs. predictive text:


What do you mean, “they say YOLO”?! Come on, nobody says YOLO! It’s like the poster child for being tone deaf culturally. Check out the urbandictionary.com definition of YOLO: it’s a feeding frenzy of abuse. One popular definition is “Carpe diem for stupid people.” Another is “the douchebag mating call.” A third definition simply states, “A term people should have stopped using last year.” The date-stamp of this third definition? 2014. The musician M.I.A. wrote a song called YOLO but by the time she was ready to record it, the term was already toxic so she rewrote the song as “Y.A.L.A.” (that is, “you always live again”). And that was in 2013.

First Lindsay Lohan and now YOLO? Is Android’s predictive text stuck in 2013? Machine learning, my ass!

To be continued…

Obviously, Google’s predictive text and Smart Compose aren’t the only A.I. text creation technologies out there, so this essay wouldn’t be complete without an exploration of other nascent platforms. Alas, I see I’m out of room here, so tune in next week when I’ll delve into my own experiments with these, including GPT-2, the technology that’s supposedly the closest to replacing writers.

Other albertnet posts on A.I.

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Saturday, January 7, 2017

Voices In My Head


Introduction

Is it okay to write a review of a review?  Well, with blogs anything is possible!  Besides, by “review” I mean the type like The New Yorker does, which isn’t fundamentally concerned with deciding whether or not a book is any good, but simply uses it as a jumping-off point for an examination of its topic.

I recently came across a New Yorker review of a cool-sounding book called The Voices Within.  The review, and the book, and the prospect of doing my own firsthand research on the book’s topic, have all given me food for thought.  If you’re mentally hungry, and particularly if you tend to talk to yourself, well—read on!


The Voices Within

The book, by a British psych professor named Charles Fernyhough, concerns people who talk to themselves, whether it’s just a reminder here and there or long rambling internal dialogues.  Whether or not they say things out loud, they have thoughts of a distinctly verbal nature.  Fernyhough talks to himself, and, while riding the subway once, “laughed out loud at a funny sentence that was playing in his mind.” 

What’s kind of unusual about the review is that its author, Jerome Groopman, isn’t really a book reviewer at all, but a doctor and a professor of medicine.  Is he qualified to review this book?  Sure!  Not only is he really smart, but he talks to himself, too!

As you might imagine, it’s not easy to study this stuff scientifically.  One method is called the “beeper protocol.”  The subject wears a beeper that sounds at random.  Whenever it does, the subject writes down what he or she was thinking about at that moment, and then the researcher analyzes these notes and the subject’s “inner speech.”  Another study methodology is to do an fMRI brain scan while the subject has a conversation in his or her head.

As Groopman points out, these methodologies are problematic.  For one thing, “being prompted to enter into an inner dialogue in an fMRI machine is not the same as spontaneously debating with oneself at the kitchen table.”  For another, “given that the subjects in the beeper protocol could express their experience only in words, it’s not surprising that many of them ascribed a linguistic quality to their thinking.”

Groopman goes on to explain how the book also goes into voices people hear that seem to originate from somebody or something other than the subject’s own mind.  Many of these seemingly discrete third party voices are recounted in the Bible; there’s testimony from Joan of Arc; there’s the case of an ancient mystic who reported that Christ spoke to her directly; and Fernyhough cites the authors of The Odyssey and The Illiad who said that a powerful Muse all but dictated their works to them.

A couple of more modern case studies are also explored, including that of the poet Robert Lowell, who suffered from auditory hallucinations that he says helped him with his writing.  I was surprised that Groopman didn’t mention Samuel Taylor Coleridge’s famous epic poem “Kubla Khan,” all the words of which, he says, flooded into his mind when he awoke from an opium-enhanced dream, so that he wasn’t so much composing his poem as transcribing it.

(By the way:  what kind of a name is “Fernyhough,” anyway?  Was somebody trying to rhyme with “anyhoo?”)

Groopman didn’t present what I think is an obvious criticism:  these biblical stories and case histories are just anecdotal evidence with no basis in science.  (Maybe he was just being nice.)  But whether or not the book is great, I was intrigued by the beeper protocol, and decided to become a test subject myself, to answer this question:  when we talk to ourselves, what is really happening?  Are the words the most substantial part of the thought, or are they more like guideposts?

My modified beeper protocol

I wouldn’t know where or how to buy a beeper in this day and age.  And even if I had one, how would I make it go off randomly?  I considered building something atop the Arduino that I got for Christmas, but that seemed like a lot of hassle, and besides, true randomness is very difficult to achieve, particularly for A.I. machines.

What I decided to do is to jot down my inner dialogue every time my phone or PC beeped or blipped at me.  This is generally a result of spam being received, which is a fairly random occurrence.  I knew going in that my beeper protocol would result in lots of data because, for whatever reason, my brain undergoes these inner dialogues a lot of the time.  Sometimes it feels like a curse.  Fernyhough should totally sign me on for his studies.  I hope he pays well.

My test results

I conducted my test over about a five-minute period the other morning, during a brief break from my workday.  I originally intended to do more, but realized this single session was enough.

I’ll start by saying that, on top of whatever internal voice I may be hearing, I’m frequently subject to random rap lyrics busting out on the scene (i.e., in my brain).  Sometimes they bust all the way out of my mouth, which isn’t really involuntary because I do like to startle my kids.  All will be quiet in the office, both kids staring intently at their laptop screens, and I’ll suddenly yell something like, “Pistol-packin’ motherfrocking bouncer six-two!” or “YES—the rhythm, the rebel/ Without a pause, I’m lowerin’ my level!”  (One day, when I live at the old folks’ home, I can really shake things up.)

But beyond those strange verbal eruptions, my internal dialogue is mostly silent; I don’t say much out loud.  But inwardly, my brain is a pretty noisy place.  Here’s what I jotted down from my session:

“Oh, hey, you should look for that car key.”
“Bet you anything it’s up behind the speaker.”
“Probably with my key.”
“If you do find it there, will you come clean about hiding it?”
“That’s a whole can of worms.”
“It’d be honest.”
“Yeah but I’d look like a jackass.”
 “Raise the heat level, break out your coal shovel, pump the temp, I’m sweatin’ like a devil.”
“Yup, here it is, right where you put it, dumbass.”
 “The humanity!”
“She’s leaving soon—maybe just hang her keys from the wall tree?”
“She probably won’t even remember they were lost.”
“But is that honest?  Are you selling out your soul to save a little face?”
“No punk, no chump, no fool, no toy/ Try to get ill and I’ll serve you, boy!”

Now, if I just turned this transcript over to Fernyhough, he’d probably have little idea what most of it means.  What would he try do discern, if anything, from it?  Would he throw it out, note its existence and move on, or solicit background info?  Well, being both the subject and the conductor of the test, I’m in a great position to gloss it all out.  Will readers get “gloss it all out”?  As in, glossary?  Man, even my dentist hates when I floss.  (Sorry, that was some late-breaking internal dialogue that I decided to transcribe here, even though I’m not officially doing the beeper protocol at the moment.)

Analysis of transcript

Wow, there’s so much to work with here, I don’t know where to start.  One thing that jumps out is that talking to oneself is not just a verbal thing:  we cannot ignore the massive efficiency the brain gets from being pre-populated with loads of context.  Background information—which isn’t “spoken” but infuses the mental environment—makes this internal dialogue quite potent.  The mental process of presenting private thoughts in words is a bit like running macros, with short phrases invoking big, complicated ideas. 

This observation suggests a fundamental dichotomy between, on the one hand, a truly internal dialogue, and on the other hand, any words that seem to come from an outside source, such as God talking to you, or the Muse, or the kind of voices that some schizophrenics hear.  Given the memory-rich backdrop of internal dialogues, lumping them in with any other kind of mental “hearing” would be a mistake.

Here’s the background information from my beeper protocol dialogue.  When I (seemed to) hear “that car key,” there was no question what key was being mentioned:  my wife’s key to our Volvo.  This  key had gone missing and I’d been the last to use it, after driving the family home from a party.  The next phrase I “heard,” which was “behind the speaker,” referred to the stereo speaker behind which I always hide my car key, but where I should never hide my wife’s car key. 

For me there wasn’t any mystery as to why this hiding place exists, because the two parts of my brain that were “talking” both knew the full story:  our car has this cool feature where the car keys are uniquely coded, so when I remotely unlock the car with my key, the driver’s seat automatically adjusts itself to where I last had it, along with the side mirrors.  I love this feature, but it only works if my wife doesn’t use my key.  And she always wants to use my key, because she can never find hers.  Why not?  Because she doesn’t hang it from the little hook on the wall tree like I’m always suggesting.  She chucks her key in one of the seemingly hundreds of secret pockets on this or that purse, and is too impatient to hunt for it later.  For years, she would always just grab my key off the little hook, and then afterward would squirrel that away somewhere, so that we were both stuck using the stupid non-coded valet key until we got around to digging through her purse.

So, to preserve that delicious experience of having the seat and mirrors auto-adjust to me, I took to hiding my key.  This has worked out pretty well for years.  The only problem is, my habit of hiding my key has gotten so ingrained, I’ll occasionally forget that I used my wife’s key (which happens when we switch drivers on a road trip or whatever), and then I put her key in my secret hiding place.  This is of course even worse than what my wife does, because at least when she squirrels away her key it’s possible to find it.  There is no way she’d find her key when I hide it (unless she reads this blog).

So when, inside my brain, I heard “It’s probably up behind the speaker” and “Probably with my key,” those weren’t just words.  They packed a punch!  They said, implicitly, “J’accuse!”  That is, though they’re simple words they ride a big wave of nonverbal embarrassment.  And they come with the mental equivalent of a file attachment, which is the image of the hiding place, with two car keys lurking there.  So the effect of this interior dialogue is far more powerful than just “hearing” the words spoken.  It sets up a full-on internal debate between my competing desires to save face (“I’d look like a jackass”) and being an honest spouse (“Are you selling out your soul?”).  The verbal nature of this debate probably plumbs the issue more effectively than the “unspoken” thoughts like you might have in a dream, or the image of the hiding place by itself.

(In case you’re confused about “pump the temp” and “try to get ill,” that’s a third voice in my head, belonging to the rapper Ice-T.  Those words, of course, serve no clear purpose.  They’re just there, pretty much all the time, like verbal garnish.)

Who cares?

Okay, so some people, including me, talk to themselves.  Big whoop, right?  Well, I had a strange realization about all this when I was reading Aziz Ansari’s Modern Romance, and he described the torturous bout of self-doubt he’d had after texting this girl—a romantic prospect—for the first time: 
      I’m so stupid!  I should have typed “Hey” with two y’s, not just one!  I asked too many questions. What the fuck was I thinking?  Oh, there I go with another question.  Aziz, WHAT’S UP WITH YOU AND THE QUESTIONS?
My realization was this:  our current crop of teenagers famously avoids talking on the phone, and conducts a huge amount of their conversation virtually, via texting, WhatsApp, etc.  These are very informal bites of text, limited by their length, the difficulty in typing them quickly, and the ultra-casual nature of the medium.  And not only have these texts replaced conversation, but letter-writing and epistolary e-mails as well.  Meanwhile, the online world is encroaching on the real one such that two people sitting together are all too often peering into their phones instead of actually talking—you even see people doing this while on a date.  It could be that the best days of deep human-to-human dialogues are behind us—which means these self-to-self dialogues inside our heads may now be the best ones we’re having!  A remake of My Dinner With Andre might just be called Andre’s Dinner!

Is this a good thing?  Probably not.  After all, a fundamental goal of Buddhist meditation is to quiet down the constant chatter of thoughts in your head so that you can achieve mental calm and inner peace.  Should those of us who talk to ourselves try to stop?

I don’t have an answer there, but I have three responses.  First, those who attempt to meditate are not always, if ever, able to completely eliminate the intrusive thoughts anyway; it’s the effort and the discipline, not just succeeding, that’s the point. 

Second, there’s a time and a place for meditation; if we were to always live right in the moment, such that we were always seeing the world as it really is in front of us, we might be very peaceful but not properly productive.  Executive function consists, after all, of keeping in mind the things that aren’t right in front of us but need to be dealt with anyway (which could be as simple as picking up bread or milk on the way home).  That inner voice is a bit like a personal assistant.

Third, I very much doubt it would be possible for any of us to stop talking to ourselves anyway, even if we tried.  That’s just my gut feeling, though; I shall have to talk this over with … myself.

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Tuesday, February 8, 2011

Battle Cluck of the Rooster Father

Introduction

If you’re a parent, or otherwise tapped into the parenting zeitgeist, you’ve probably heard of the book Battle Hymn of the Tiger Mother by Amy Chua, and/or have read her “Wall Street Journal” article titled, “Why Chinese Mothers Are Superior.” Among Chua’s parenting principles: kids shouldn’t be allowed to watch TV, play video games, or have play-dates; must get all As; must be the No. 1 student in every subject except gym and drama; and are fair game to be insulted by their parents (e.g., to be called “garbage”) in the name of motivation. If you haven’t read the article but these bold ideas sound interesting, check out the WSJ piece and then come back here.

In this post, I will explain why I think the book and article are important; describe what I like about the article; and then explain what’s wrong with it. My post will be longer than Chua’s WSJ article—not because I’m needlessly verbose, but because it’s harder to carefully analyze something than to say whatever simple, brash thing pops into your head. If Dostoevsky had spray-painted a profanity on the side of a building instead of writing Notes From Underground, I wouldn’t say his existential angst would have been better served. (No, I’m not trying to say Chua’s writing is like graffiti, nor that I’m like Dostoevsky. I’m just explaining where I am trying to land this post within the literary spectrum.)

Why “Rooster Father”? Chua calls herself a “Tiger Mother” based on her Chinese zodiac sign, and tells the reader that tigers are “powerful, authoritative, and magnetic” and inspire “fear and respect.” I’m no expert on Chinese zodiac, but as a rooster I’m said to be hard-working, honest, and blunt. And I can be pugnacious, especially when some human outfits me with spurs.

Caveat

No, I haven’t even read Chua’s book. Why should I, when a) her WSJ article gives me a strong enough taste of her perspective, and b) her writing isn’t very good? I haven’t even read At Swim Two Birds by Flann O’Brien yet. How can I ignore a writer like O’Brien who offers up sentences like “My mother owned a cat but it was a foreign outdoor animal and was rarely seen and my mother never took any notice of it” in favor of Chua’s “Western parents worry a lot about their childrens’ self-esteem”? My time is too scarce to spend it on inferior books.

That said, I think it’s perfectly legitimate to make a case against Chua’s parenting tenets by evaluating what she wrote in her WSJ article, which I have read very carefully. It’s reasonable to assume her book is in the same spirit as the article, espousing similar views.

Why the Tiger Mother book is important

I have never encountered a more earnest bunch than parents. The intense yearning to get things right begins before the first offspring is even born, when the mother-to-be gets a copy of that accursed book What to Expect When You’re Expecting. My favorite one-star Amazon review of that book says it all: “Guys ... consider this a warning; this will be the worst book that your significant other can read and will make your life utterly miserable for the next nine months.” It’s true. The book should be called What to Dread When You’re Expecting. And then when the baby is finally born, alive and well and without gills or fangs or asbestosis, you’re still not out of the woods. Parenthood is (among other things) a long cycle of fear and dread, for both parents. When my wife and I took two-day-old Alexa home from the hospital—not just for a visit, but to live with us—I felt like a mistake must have been made: who were we to raise a child? We knew nothing! (An entire industry preys on parents’ lack of confidence; I give you the baby-wipe-warmer and baby-bottle-sterilizer.)

Doubtless there are huge pockets of America where parents pick a pacifier up off the floor, wipe the dog hair off it, and stick it back in their kid’s mouth as a standard practice beginning with the first baby, instead of only gradually reaching this point on the second or third. But here in the Berkeley area (spang in the heart of the Prius belt), parents take their responsibility very seriously, and discuss parenting techniques the way “Vogue” interns discuss fashion, or teenage kids discuss video gaming strategy. When I attended my kids’ school’s Math Night—a chance for teachers to share math teaching techniques with parents—I got there a few minutes early but barely nabbed the last seat.

Highest among parents’ virtues in progressive communities is a willingness to second-guess ourselves. Much of this is worthwhile; parents are rightly cautioned against such evils as helicopter parenting and over-praising. But then there’s the flip side too, like the myth that immunizations cause autism, or that your cat will suck the breath out of a sleeping infant. Whenever parenting culture starts to swerve around, I get really nervous.

When a parenting advice book comes out by a Yale Law School professor, whose husband is also a Yale Law School professor, and whose older daughter got into an Ivy League college and plays piano at Carnegie Hall—well, parents sit up and listen, and are primed to obey. Whether we read the book or article or not is almost immaterial—our day-to-day behavior, grounded in our thoughtful approach but subject to the whims of inevitable parental improvisation, can be easily influenced by the mere notion that ultra-strict parenting is now in vogue. Many of us are desperate to be told the right way to parent, so books like this make big waves, whether they’re shaping behavior or galvanizing parents into a spirited, defiant backlash. (Battle Hymn of the Tiger Mother calls itself as a memoir and pretends to be a parent-acquires-wisdom tale; the WSJ article is more blatantly a how-to guide.)

The good

Some of what Chua says I can agree with. I’ve lately felt as though parenting trends are already shifting towards greater strictness, but the signs of what I take as rampant over-permissiveness are all around us. When dining with another family I’ll occasionally witness the children being given a totally separate menu—hot dogs or chicken fingers or mac ‘n’ cheese—as though the parents are short-order cooks. (My kids eat what they’re served, even if it’s my wife’s okra-based gumbo creation.) I’m shocked, though perhaps I shouldn’t be, at kids who never say “please” or “thank you.” I’m irked by parents who append every command with “okay?” and let these quasi-commands go unexecuted. It seems to me that some parents, for whatever reason, are uncomfortable with their own authority. Their kids, needless to say, take full advantage.

On Chua’s list of rules, I find some items that loosely match the rules my kids must live by. My kids don’t get to watch TV (they’ve literally never seen it, expect perhaps at friends’ houses), and videos and PC time are strictly rationed. And like Chua, I tell my kids I expect them to get good grades (and that “good” will mean “A” once the kids are switched to the letter-grade scale). My kids are expected to practice the piano (though only twenty minutes a day). And, they will play league soccer until and unless they find an alternative sport that provides as much structure. I do get the occasional raised eyebrow when I mention these things to another parent. Chua’s book and article may reduce the number of raised eyebrows I get, or (on the other hand) may align me, in others’ eyes, with the enemy camp. Perhaps some of both.

The problem with the Tiger Mother

I’m just going to come right out and say it: Amy Chua’s parenting approach is wrong. Now, as much as we may all enjoy simple, bold statements like that, for me to convince anybody of this notion, I’m going to have to back it up. I don’t have a Ph.D., I don’t teach at Yale, I’m not a bestselling writer, this is just a humble blog and not the “Wall Street Journal,” and my daughters aren’t (yet) successful, so I can’t just declare what ought to be done and have thousands of parents scurrying around retooling their policies. But that’s okay! I relish the opportunity to take Chua on, within the (albeit obscure) pages of albertnet. When I’m done taking apart her argument, you’ll be cheering and saying, “Her fame and riches are rightfully his!”

The more responsible way of saying Amy Chua is wrong is to say that her argument fails to show a causal link between its premises and its conclusion (i.e., her argument is not valid), and/or that its premises are false (i.e., her argument is not sound). Here’s how her case, in the WSJ article, breaks down:

Premise: Chinese parents are more strict, and push their kids harder, than Western parents.

Premise: The wisdom of a parent’s approach determines, in large part, her child’s success.

Premise: Asian-American kids achieve greater success than other American kids.

Conclusion: The Chinese-style strict parenting approach works better.

I am going to first attack the premises, because they practically attack themselves. If there’s anything of the argument left after that, I’ll attack the causality (though it’s kind of latent in the second premise anyway, her argument being plagued by the petitio principii fallacy to begin with).

First premise – Chinese parents are more strict

Certainly, Amy Chua isn’t the first person to describe the strict parenting common in Chinese culture (and Asian cultures in general). At the same time, I wouldn’t be the first person to accuse her article of reinforcing unfair stereotypes. There are plenty such accusations in the reader comments on the WSJ article; I also looked at the 1-star reviews of her book on Amazon and found that sixteen out of eighty-six (32%) were from self-identified Asians. It has also been pointed out that Chua’s family actually emigrated from the Philippines, so she herself may not be an ideal spokesperson for Chinese parenting methodology.

Anecdotally, I can offer one solid counterexample to Chua’s assertions about Chinese parenting: while my own mother obviously isn’t Chinese, a prominent figure of my alma mater was (and is). In college, I took a creative writing class from bestselling writer Maxine Hong Kingston. While Chua tells her kids they have to be ranked number one, Maxine had little use for such hierarchy. All you had to do to get an A in her class was write the requisite number of pages (I think it was fifty) during the term. She told us that it was hard enough getting into her class (she offered only thirty spots per semester, with admission based on writing samples), so she felt we all already deserved As. When I graduated, Maxine gave the commencement speech, and a rather memorable moment was when she gave all of us English majors permission to get fired from our first few corporate jobs.

What kind of parent was Maxine? I can’t say, but in her new book (as quoted in a recent interview) she laments not focusing more attention on her son: “I regret always writing, writing. I gave my kid the whole plastic bag of marshmallows, so I could have 20 minutes to write.” Hardly the slave-driver Tiger Mother Chua describes.

Chua’s characterization of Western parents is also troubling. She makes vague references to “my Western friends who consider themselves strict,” but really, how valid a cross-section of the American people is that? Is the Yale community subset of New Haven, CT the epicenter of Western family values? The only statistical evidence Chua cites in the WSJ article is a study of 50 Western American mothers and 48 Chinese immigrant mothers—a rather small sample. (Her choice of this study also begs the question, “What about the fathers?” In her article she briefly mentions her husband’s dissenting point of view, but the clear implication is that he is routinely overruled. A review I read of her book suggests that it’s no better in giving her husband his say.)

Chua is quite bold about drawing vast conclusions from skimpy anecdotal evidence. She states, “Chinese parents can get away with things that Western parents can’t,” such as calling them “garbage.” I doubt the Chinese have a monopoly on verbal abuse; who knows what our nation’s parents say to their kids behind closed doors? What Chua probably means is “Rich white New Haven parents don’t call their children ‘garbage,’ or at least don’t admit to it.” Which is probably true, but really doesn’t provide much support to an examination of parenting styles nationwide. The fact is, there is no such thing as the “Western parent” such as Chua describes. Some Western parents smother their kids; others ignore them. Some bury their kids in praise; others verbally abuse them (though not necessarily with good intentions, like Chua). Some make them practice the piano; others give them all the junk food and soft drinks they want and set them down in front of the TV.

Conveniently, in the context of the WSJ article, Chua doesn’t differentiate between Chinese-American and Chinese families. If she focused on the latter, she might have to answer for the mental health problems in that country and the teen suicide rate. If Chua is really talking about Chinese-American families, then she might do well to look beyond the family and examine the role our immigration laws might have in allowing only the most hardworking immigrants into the country. (For more on the topic of immigrants having more motivation than natives, and how this pertains to Chua's book, check out this interesting essay.)

Second premise – parents’ wisdom determines kids’ success

Chua is clearly proud of her parenting: “A lot of people wonder how Chinese parents raise such stereotypically successful kids.... Well, I can tell them, because I’ve done it.” Her authority in this realm stems from the success her kids have had. I’ll take it as given that her kids have in fact turned out great. Here is the petitio principii argument: a) great parents turn out great kids; b) my kids turned out great; c) therefore, I’m a great parent. The first premise, (a), only holds true if you also accept the conclusion it helps to present. I would look like a jerk challenging (b) or (c), and would have almost no evidence.

What I need to show, then, is that Chua’s kids would have turned out great regardless of, or even in spite of, Chua’s approach. Of course I have absolutely no view into the mechanics of Chua’s family (beyond the few shocking anecdotes she relates), but that’s actually okay. Chua makes a number of assertions about what a parent ought to do, and uses her daughters’ success to validate those assertions. To refute her ideas, I’ll attack the assertions themselves, and show that they’re absurd; from there, the reader will naturally conclude that Chua’s kids succeeded on their own merit without their mother’s crazy ideas getting in the way.

(The idea that parenting style determines the success of one’s offspring has been compellingly challenged at length: Judith Rich Harris attacked the assumption with vigor. As described in a 1998 “New Yorker” article by Malcolm Gladwell, Harris posed the question, “What if children learn the things that make them who they are—that shape their characters and personalities—from their peer group?” She ultimately concluded that “what’s important is not what children learn inside the home but what they learn outside the home.” She wrote a book on this that might make a nice counterpoint to Chua’s. It's called The Nurture Assumption. I haven’t yet read it, but it’s a lot higher on my to-read list than Battle Hymn of the Tiger Mother. The basic gist of it is well described in Gladwell’s article.)

One suggestion that Chua’s parenting techniques are not all-important comes from her daughter Sophia, who published, in the “New York Post,” a (supportive) letter to her mom. Sophia writes, “I think your strict parenting forced me to be more independent. Early on, I decided to be an easy child to raise. Maybe I got it from Daddy — he taught me not to care what people think and to make my own choices — but I also decided to be who I want to be. I didn’t rebel, but I didn’t suffer all the slings and arrows of a Tiger Mom, either.”)

Let’s look at Chua’s pronouncements about what a Chinese parent does that works so well in raising successful kids. First, consider this business of a child who brings home a poor grade on a test. Chua contends, “If a child comes home with an A-minus on a test, a Western parent will most likely praise the child.” This statement would be impossible to prove and I think really depends on the household. In my family, any single test score would have elicited no more of a response than a kid announcing he’d brushed his teeth. My parents wisely never cared how I did on an individual test as long as the final report card had an A. They voiced certain expectations (i.e., all As) but never stooped to micro-managing my education.

But wait, it gets worse: Chua goes on, “If a Chinese child gets a B—which would never happen—there would first be a screaming, hair-tearing explosion.” Is this really true? Do these supposed Chinese parents actually have that little faith in their kids? Could it really be useful to create such a elaborate parenting structure that every test score must be reported? And when does this end: after high school, or does the kid have to continue reporting back every score when she’s away at college?

(When I was in college, I became exasperated at my French professor because of how he scored his quizzes. The quizzes were always worth 20 points, but given the complexity of the language, there were usually at least a hundred mistakes you could make. Each mistake cost you, arbitrarily, half a point. Thus, you could turn in a test that was 90% perfect and worthy of an A-, but would only earn a 15 out of 20—a solid C. The solution was to do flawless work, which I generally did, but after realizing how high my average must have been after seemingly endless quizzes, and having other priorities one evening, I didn’t bother studying for the next day’s quiz. I’d learn those irregular verbs later, and in the meantime, I could absorb a bad grade on a single quiz. I pulled like a D or an F on it, and the professor was shocked. He was even more shocked when I shrugged it off. Did my parents known about this? Certainly not, unless I told my mom about it to make her laugh.)

Chua also contends, “Nothing is fun until you’re good at it.” Really? Nothing? Um, Ms. Chua, have you ever heard of play? I happen to know something about fun things that you don’t have to be good at; in my blog post “In Defense of Fun” I describe how children live in the moment, cultivate fun, and defend their right to have it. In giving advice on how adults can keep having fun, I provide a list of my top twenty fun things to do, and only ten of them are things you have to be good at, or that require work. Could Chua’s daughters’ lives really be devoid of simple, unearned fun? Of course not, and I can prove it: Chua’s daughter Sophie writes about “blasting Daft Punk in the car with Lulu and forcing my boyfriend to watch ‘Lord of the Rings’ with me over and over.” Gosh, I hope she didn’t get in trouble for confessing this….

Some of my greatest delight is in watching my kids’ creative play. Here, Alexa has literally put her sister in the palm of her hand:

One afternoon my wife stumbled across a strange ritual seeming to involve feline idolatry, with several stuffies showing obeisance:

I’ve always loved how absorbed kids get in their play. Here, Lindsay completely ignores the cat and the photographer while somehow integrating an umbrella into a car ride:

These kids will have their whole adult lives to tirelessly fine-tune their skills and strive for glory. Is it truly wise to confine them to drilling themselves on schoolwork and learning an instrument instead of idly exploring their imaginations? What would Hayao Miyazaki have to say about this?

Chua goes on to say, “Children on their own never want to work.” To which I reply, “Says who?” I get the impression that Chua hasn’t given her kids the opportunity to try something on their own, without being monitored and hounded. Why not let hard work be the kid’s idea? Alexa takes her homework more seriously than I do; I often find myself assuring her it's not the end of the world if she turns it in a day late. Meanwhile, I keep finding scraps of paper with her self-initiated practice math problems on them. (From what I learned on Math Night I gather Alexa is pretty far ahead of the curve on lattice multiplication.)

Over the summer Alexa asked me to help her write a sonnet and for Christmas she asked Santa for a “Brain Quest” workbook. Both my daughters received the workbooks, and both plug away at them of their own strange volition. Of course I’ve had to pester my daughters to practice the piano, but not all the time; they’ll take it up on their own, too. (Alexa recently begged to be allowed to learn the clarinet, and although her playing so far sounds like a cat being tortured, who knows, maybe the clarinet will end up being her favorite instrument.)

By far the weirdest statement Chua makes is “Chinese parents believe that they know what is best for their children and therefore override all of their children’s own desires and preferences.” Am I reading this right? If this policy is followed, how on Earth can a child surpass her parents in achievement? Such a child is necessarily limited by her parents’ imaginations. What if Philip Seymour Hoffman’s parents had shared Chua’s view of drama as relatively unimportant, and kept him too busy with schoolwork to discover acting? What would it mean for the US entertainment industry—entertainment being one of our main exports—if all our parents felt this way? And what if Hendrix had only been allowed to play the violin? What if Michael Jordan hadn’t time for basketball because he was studying and practicing the piano all day?

My brother Bryan, though he has loved both swimming and cycling, has not bent over backwards to encourage his son John's baseball playing. Bryans position is, “What value is all this athletics in our own kids’ lives? They’re not going to grow up to be über-athletes. They’ll just be has-beens. What good did all that swimming do Geoff and me?” Bryan never even bought his son a bat—John has to borrow. Though he’s right-handed, he bats left because as a kid he couldn’t get anyone to pitch to him as much as he wanted. But at least Bryan hasn’t overridden John’s choice, freeing John (now in high school) to become a great ball player. (His teammates fight over who gets to loan him a bat.)

Instead of decreeing the realms in which my kids may succeed, I say, “Surprise me.”

There’s also something to be said for a child learning to stick up for herself when her desires are being denied. I was raised by pretty strict parents, and one of my mom’s expressions would seem to be right out of a Tiger Mother’s phrasebook: “Because I said so!” I hated this expression as a kid, and vowed never to use it as a parent. And I don’t—I let my kids try to appeal my decisions, within bounds. For example, while I was out with my kids recently Alexa asked if we could stop by the video store on the way home. I said, “No, there’s no time—your mom and I have to get ready for our date. Besides, you’ve had enough videos this week already.” Alexa replied, “Please? It won’t take that long. It’ll be surgical. I know exactly what movie I want, we’ll be in and out of there in like two minutes. And besides, it’ll be easier for Grandma to babysit us if we have something to do.” This was a compelling argument, and I was flattered by her use of “surgical,” which she got from me. I relented, contingent on finding a handy parking spot.

Not only does the freedom to negotiate hone my kids’ rhetorical skills, but it actually reduces whining and other offensive behaviors. When Chua describes her effort to force her child to learn a difficult piano piece, she says, “Lulu made me pay. She punched, thrashed, and kicked.” Chua seems to tolerate these behaviors so long as she gets her way in the end. I will not. My kids know that their only hope at an appeal is to make it reasonable. If they whine about something, I explain, “Now that you’ve whined, there is no way you can get what you want, because then I would be rewarding your whining. So now, on principle, I have to say absolutely not.” This hasn’t eliminated all my kids’ offensive behaviors, but it has helped.

Chua cautions, “As a parent, one of the worst things you can do for your child's self-esteem is to let them give up.” This is only true if your child’s self-esteem is caught up in the activity you advocate, and (particularly if you’re a Tiger parent) that’s a big “if.” I was on the swim team for years because my mom wouldn’t let me quit until I’d given it plenty of time and effort. The whole time I swam, I sucked, and I knew I sucked. But did finally quitting it damage my self-esteem? Of course not—I couldn’t have cared less how slow I was in the pool. Swimming was, and is, a stupid sport. By letting me quit, my mom gave me the opportunity to try another sport—cycling—that I cared about. And though I started off sucking in cycling, too, I gradually improved and made something of myself—with zero oversight from my parents. Cycling was my thing, I got good at it, and that built my self-esteem, from the ground up (instead of from the parents down).

Third premise - Asian-American kids achieve greater success

On a macro level, it’s widely acknowledged that American kids are scoring poorly on standardized tests, far below their Chinese counterparts. But I cannot see this as an indictment of the parenting philosophy Chua encounters among the Yale faculty mothers she has lunch with. I’m not saying we don’t have a problem; only that the mothers Chua encounters probably aren’t the ones dragging down the national average. An old dude I used to work with liked to say, “The average person has one testicle and one breast.” His point was that the word “average” is slippery. There probably aren’t many American students whose scores reflect our national average. You’ve got the top, and the bottom, and likely not much in between.

It bugs me that some parents in my community are going to be throwing up their hands over this book and saying, “Oh my god, I’m not strict enough! I’m not a good parent!” even though the kids in our town are thriving. It’s in the less fortunate communities, with greater social problems (e.g., mothers working two jobs with no husband around, and who are too busy to read parenting books), where kids are failing. The sad state of American schools is utterly relevant to society, but since the target audience of Chua’s article and book are parents who do care, and who have good schools available to their kids, the broader problem of American schools isn’t germane to her parenting argument.

Perhaps the real point Chua is trying to make is that among parents who are trying their best, the Chinese ones have a better track record with their kids. Her own kids have done well, but that’s a pretty small sample set. If we’re looking at the wider crème de la crème of parenting—the affluent, education-focused Asian-Americans vs. their Western American counterparts—maybe we should look beyond grades and musical prowess.

How about entrepreneurial success? I give you Bill Gates and Steve Jobs, both Westerners who dropped out of college. Major, society-changing innovations like the light bulb, the telephone, the birth control pill, the computers, and the Internet all came from the U.S. Meanwhile, our books, music, and movies are hugely popular worldwide. I’d say our top tiers must be doing something right. I won’t attempt to draw too large a conclusion from these examples, but perhaps the utterly straightforward lifestyle structure of achieving top rankings in parent-defined realms doesn’t encourage the kind of wildly imaginative experimentation that sometimes results in major new enterprises. Maybe a blank sheet of paper is actually harder than a Sodoku.

Backpedaling

A final bit of evidence I’ll file against Chua’s parenting doctrine is her willingness to backpedal when challenged about it. In a follow-up WSJ piece she writes, “I also know of people raised with ‘tough love’ who are not happy and who resent their parents. There is no easy formula for parenting, no right approach (I don’t believe, by the way, that Chinese parenting is superior—a splashy headline, but I didn’t choose it).” First off, shouldn’t she have more authorial control over her article? Second, her original article does match the spirit of this headline. It is nothing if not a formula for parenting.

Chua continues, “It doesn’t come through in the excerpt, but my actual book is not a how-to guide; it’s a memoir, the story of our family’s journey in two cultures, and my own eventual transformation as a mother. Much of the book is about my decision to retreat from the strict ‘Chinese’ approach, after my younger daughter rebelled at 13.” Now, if Chua’s excerpt is not true to the book, whose fault is that? And if she has truly retreated from the strict “Chinese” approach, why is she so vigorously touting it in her article (which, after all, came out after she wrote the book)? If Chua had really had a change of heart, her book would be an indictment, not a celebration, of this parenting style, and her WSJ article wouldn’t get the title “Why Chinese Mothers Are Superior.”

Another strange quote from Chua’s follow-up article: “I don’t believe that grades or achievement is ultimately what Chinese parenting (at least as I practice it) is really about. I think it’s about helping your children be the best they can be.” Give me a break! Isn’t this exactly the kind of mealy-mouthed, anything-goes, just-do-the-best-you-can approach Chua has dismissively associated with Western parents? It certainly doesn’t jibe with her unconditional directive, “Chinese parents demand perfect grades.” Look. Ms. Chua, you can either be touchy-feely or be the Terminator. You can’t be both.

Conclusion

I think Chua’s article, and I suspect her book as well, could have really benefitted from some deeper thought. Clearly her off-the-cuff, deliberately shocking style has generated enough buzz to sell a lot of books, but it didn’t convince me of anything but her own recklessness.

If you’ve made it to the end of this post, congratulations: you have a great attention span. If you think your parents deserve the credit, please thank them for me!

If I haven't convinced you that Amy Chua is wrong in her approach, that’s fine—after all, she’s the law professor with the successful kids. But you may want to check out my next post, which takes for granted that the “Tiger Mother” approach really works, while challenging the very goals Chua has for her kids in the first place.

A final note: Ms. Chua’s WSJ article has now spawned 7,740 responses. I’d be thrilled to get two or three reactions to this post. Post a comment below, or e-mail me.

amy chua battle hymn of the tiger mother dana albert blog

Wednesday, February 24, 2010

AdNonSense

Introduction

Wøw, whåt’s ůp wíth thís tėxt? Why åll thė stråy mårks? Ås yøů shåll sėė å bít låtėr, Í’vė crėåtėd å tėxt-líttėríng tøøl tø cømbåt whåt Í sėė ås å vėry ånnøyíng tėchnøløgy crėåtėd by Gøøglė.

The technology is called Adsense, and it’s what generates the Sponsored Links (i.e., advertisements) that you see alongside Google searches and Gmail. These ads never bothered me when I saw them in Google’s search engine; even when I starting using Gmail, I found the ads unobtrusive and ignored them—at first. But over time I’ve come to dislike, and fear, where Adsense is taking the advertisement industry. This post describes my misgivings, and my humble attempt to combat Google’s technology.

My problem with ads

Google aside, I dislike ads. They’re a nuisance, like telemarketers. It bothers me that ads of all kinds are becoming more and more ubiquitous. Now you get them in movie theaters, in elevators, at the gas pump, even on the back of hotel room keys. I assert that a company’s need to advertise is generally based on one (or both) of two scenarios:

  1. Their product isn’t good enough to compete in the marketplace on its own merit;
  2. Their product isn’t really necessary, so demand for it must be created.

Notice how best-of-breed products don’t need to advertise. Think of your favorite restaurant: does it advertise? It probably doesn’t need to: word of mouth and good food are probably all it needs to thrive. On a larger scale, when’s the last time you saw a Google billboard? (No one can deny the quality of products like Google search, Picasa, Blogger, and Google maps. Similarly, Google doesn’t need to tout them.)

The ads that create demand for unnecessary products usually do so by suggesting that we’re somehow not complete or optimized without them. Many years ago I came across a really memorable quote in a profile of George Meyer, a writer for the TV show “The Simpsons”: “I hate [advertising] because it irresponsibly induces discontent in people for one myopic goal, and then it leaves the debris of that process out there in the culture.” Think of the fictitious syndromes created by advertisers, like ring around the collar (which I’ve never seen in my life). Or, “Cute guy, but he’s scratching his head … could be dandruff!”

That said, I see many kinds of advertising as generally harmless—a necessary evil, perhaps—especially in traditional forms such as print ads. From an environmental perspective I’m against publications like fashion magazines or newspapers where the ads greatly outnumber the pages of actual content, but I can live with the ads in, say, the “New Yorker.” These ads are generally for things I would never consider buying, so I don’t really notice them, and I can prove it: from time to time the magazine sends out online surveys, and the first page will ask, “Do you recall an ad for [such-and-such] in the issue of [date]?” I (honestly) answer “no,” and then the next screen shows me the ad: “Does this look familiar?” D’oh! It does! So I have a vague awareness of these ads, but I can count on zero hands how many Rolex watches I’ve bought as a result of seeing them.

How Adsense changes the game

Adsense, however, tailors the ads to other text on the page—your text. If you search on, say, “computer printers,” above your search results will be sponsored links from, say, HP, Epson, and Geek Squad. Or if you’re a Gmail user and, in an e-mail to your brother, you describe a problem you’re having with your printer, you shouldn’t be surprised to see similar ads alongside your message and his response. The ads are tailored to you, which the Gmail folks pretend is a service. (New this year: if Adsense can’t tailor an ad to a current Gmail message, it’ll give you ads based on other messages in your Inbox. Presumably this could allow unopened quasi-spam messages, like solicitations from charities you’ve supported in the past, to spawn solicitations alongside a message you did choose to open.)

I don’t have a problem with Adsense as a part of Google’s search engine, because when I visit google.com I’m looking for something. Likewise, I have no problem with amazon.com suggesting that if I like Radiohead I might also like Coldplay, because amazon.com is a retail site—I’m there to look for things and buy them, after all. But putting ads alongside my personal e-mail is obnoxious—I’m there to enjoy correspondence, not to shop. Google isn’t the first e-mail provider to do this, of course, but Adsense greatly increases the chances that I might actually pay attention to an ad: that is, it increases the chances that the blurring of lines between personal and retail time will be successful, which I don’t want it to be.

What’s the problem?

Okay, fine—if I don’t like ads in Gmail, I just don’t use it. So what’s the problem? Well, I do use another company’s e-mail product (paying $10/month for the privilege of ad-free e-mail), but I’m still involved in the Adsense scheme every time I send an e-mail to a friend or family member’s Gmail account. My e-mail content will dish up sponsored links that my recipient might be inclined to click on. I want no part of this, but I can’t opt out. I have discouraged my brothers from using Gmail, but they can’t resist its great design. Tyranny doesn’t have to come via brute force: we’re all too susceptible to being lulled into it. As an Aesop’s fable has said, “Persuasion is better than force.”

Which brings me to another issue I have with Adsense: it’s furthering the widespread acceptance of ads in general. People used to pay extra for cable TV because it didn’t have ads; now it does. People grumbled at first when commercials started playing in movie theaters—imagine, paying good money to see ads!—but once they showed up those ads never went away. Now I see ads alongside blogs. Adsense can be invoked on any blog hosted by Blogger (aka Blogspot, aka Google). One of the main links on my Blogger dashboard is “Monetize,” and by clicking it I get breathtakingly close to changing albertnet from a place to read in peace to a vehicle for advertisers. Suddenly, your average Joe can go from ad audience to ad generator with just a few mouse clicks. Google is the kind of juggernaut that can influence society in untoward directions; that their corporate motto is “Don’t be evil” isn’t much of a comfort.

What is to be done?

It’s probably too late to recommend that people not use Gmail for their primary personal e-mail (by one count it currently has 146 million subscribers). Moreover, anybody who uses Blogger or Picasa (myself included) is required to maintain a Gmail account. Some anti-Gmail websites advise people not to send e-mail to Gmail addresses, but this is similarly impractical.

I’m not expecting happy Gmail users to abandon their e-mail provider; I would just like them to think about what Google is doing with Adsense. I would like people to recognize that by using Gmail, they’re giving up something: not privacy, per se, but another little corner of their world not infected by marketing. I would like people to take a moment pondering exactly what brave new world they’re being lulled into. And I think Gmail users ought to accept responsibility for helping to inch society ever closer to an advertising climate like what we saw in “Minority Report,” where a person’s every waking moment is spent being bombarded with targeted solicitations.

If you would like to prod Gmail users into considering these things, and/or don’t want your e-mails to generate content-specific ads for your friends or family members who use Gmail, you might consider using my Anti-Adsense macro. It turns your e-mail text into something Adsense cannot decipher. Spėcífícålly, ít rėplåcės yøůr vøwėls wíth qůåsí-ėqůívålėnts thåt thė hůmån bråín cån håndlė, bůt whích tůrn yøůr wørds íntø gíbbėrísh frøm thė Ådsėnsė tėxt-scånníng pėrspėctívė. Here’s a short video showing how simple the macro is to use:



Below are a couple of screen shots showing how the macro foils Adsense. The first snapshot shows you a normal-text sample e-mail with the customized ads alongside. The second snapshot shows you the same e-mail with macro-revised, fouled-vowel text, with Adsense forced to dish up unrelated ads alongside the message. Click to enlarge each image:



The macro-revised text is a bit annoying to read, of course, but that’s half the point: when your Gmail recipient asks about the funny marks above the vowels in your e-mail, you can send him or her a link to this blog post, and ask (rhetorically) what’s worse: stray marks around the vowels, or customized ads turning personal correspondence into a retail opportunity?

I doubt anybody would actually bother to use my macro, but I’d be happy to send it to whoever wants it (e-mail me at feedback@albertnet.us). I’m sure there are much cleverer ways to foil Adsense than I’ve come up with; I’m just a recovering English major, after all. I’m sure a good programmer could quickly code something that would hook right into the browser and twėåk thė vøwėls, or perahps mkae smoe ohter chaneg ni teh tetx thta aslo fiol Adsesne. I’ve pondered an e-mail footer in a tiny white font containing just the right text to elicit a bunch of inline ads for innocuous products like Carmex or Rolex, ignoring the real e-mail text. If you have any ideas, please feel free to post them below, or e-mail them to me.

Ad-haters of the world, unite!