A Cure for Holiday Consumerist Bloat

Introduction

Do you ever feel glutted around The Holidays?   Not just by food, but by stuff?  I always do, whether I receive many gifts or not.  The sheer spectacle of all that commerce gets to me, and I know I’m part of the problem.  I try not to spoil my kids … I really do.  So does my wife.  And yet somehow, every year, the consumer habit runs away with us and we overdo it.

This year, I enjoyed a strong sense of catharsis, which came from a rather surprising source.  What was this source?  Here’s a hint.

The reluctant consumer

I hate Christmas shopping mainly because I hate shopping.  I guess it’s how I was raised.  My brothers and I never knew the value of the dollar—in the sense that we greatly overvalued it.  You know that famous L’Oréal slogan, “Because I’m Worth It”?  It would be a slight exaggeration to say my family’s version was “Because I’m Not Worth It.”  Our version (had it been verbalized) was more like “Because It’s Not Worth It.”  The “It’s” in this context meant “whatever you were considering buying.”  Nothing, it seemed, was worth its price. 

Buying gifts is, to me, the worst form of shopping because chances are you’re going to guess wrong and buy somebody something he doesn’t even want.  When I open a gift, I’m practically wincing because I can’t stand such misfires. As a kid I once bought my dad a mirror for his bike.  He tried to seem pleased with it but clearly wasn’t.  A few years later, when I was a racer, a guy on my team got a sheepskin saddle cover from his grandma, and would have to remember to put it on his bike whenever she came to visit.  And then there’s the colleague who shows up at work with his new canary yellow fleece vest, which he wears exactly one time (as a gesture toward his wife), before it disappears forever.  The whole process is so inefficient.

But that’s not even the worst part.  I can totally handle buying birthday presents for people, because then I have time to think.  In the weeks before Christmas, especially with the economy back on track, everybody is out there shopping together, clogging up the system.  My wife and I got stuck in a mall in Fremont this year (long, boring story) and when—due to gradual suffocation amidst the rest of the human cattle—we decided to bail, we were horrified to realize we couldn’t find the exit.  Honestly, I’ve had a better time getting a cavity filled.  (And don’t even get me started on the holiday-themed music.)

The next day I headed out to a local mall for stocking stuffers.  I pulled in to the parking lot and it was pure gridlock in there.  Nobody could even move, and they were just sitting in their cars, waiting for somebody to leave—but the way the cars were lined up, it seemed you could be waiting hours.  I drove out of there, parked a few blocks away, and walked.  After I got home, realized I’d been overcharged almost $20, and started to drive back.  The street traffic was completely jammed and I realized I was too angry to drive.  I drove home, got my bike, and rode there instead.  Even though the rain was coming down in sheets, I was much less miserable.

What about e-commerce?  Yeah, I did a lot of that, too.  I used to hoard boxes all year so I’d have them to wrap gifts in at Christmas time.  Now, I get so much crap mail-order, my tiny garage is overflowing with cardboard.  I feel like a cog in this runaway retail machine, or like human grist for the retail mill.  Disgusting.

A few non-solutions

Would it help if I paused for a moment and reflected on what Christmas is really all about?  No, because when I look around me, I don’t see a lot of people praying and going to mass—I see a lot of people shopping.  Practically speaking, giving and getting is what Christmas is about.  This is mainly true in the modern era, but don’t forget about the Magi who gave gold, frankincense, and myrrh.  As a present, gold is alive and well (in its modern configuration, the gift card), but you have to wonder how well the second two gifts were received.  (This was before gift receipts, after all.)

On a bike ride this morning I passed a church with one of those little marquees, which read, “THE BEST THINGS IN LIFE AREN’T THINGS.”  As platitudes go, this falls a bit flat.  (I don’t like it as much as “He who dies with the most toys STILL DIES.”)  And though the sentiment is probably true, it’s not really that useful.  Am I supposed to tell my kids, “Instead of exchanging gifts this year, we’re all just going to hug a bit more”?  Yeah, right.  Should I tell them their Christmas wish lists have to include at least three items that aren’t physical objects?  (They’d dodge by asking for “shopping spree” or “trip to Hawaii.”)

Life experiences are a nice counterbalance to egregious buying.  What about a lovely, sunny day, or a beautiful sunset?  I enjoyed both on Christmas day, when I went for a long, slow ride in the Berkeley hills.  Check it out:

But those still l didn’t reverse the self-disgust I felt after all that commerce.  After all, between the shopping trips, the trip to Office Depot to buy more packing tape, the parking lot incident, all the time I spent wrapping gifts, and two afternoons of braving the long line at the post office, I figure I missed out on at least three or four rides, and as many sunsets.  This one ride wasn’t a Christmas gift so much as the end of my precious time being stolen.

The catharsis

My catharsis came in the form of some Me Time, which I spend building a Me Thing:  specifically, a replacement for my dearly departed commuter bike, Full Slab.  Its frame broke last summer after five years of loyal service (and a few years as my road bike before that).  For the last five months I’ve been commuting on the Arseless, which is very cool old English 3-speed which I do love, but which I hate to ride:  not because I’m keeping it nice or something, but because it rides like crap.  It’s heavy, the bearings are pretty much shot, and it routinely slips out of second gear (not for lack of adjustment but because an internal part has rounded-off bits that are supposed to be sharp).  On top of that, the fenders rattle so loudly I can’t hear myself think.  Could I try to fix these things?  Yeah, but painful experience tells me that when a bike is fifty years old and has never been properly maintained, it’s best not to go anywhere near it with a wrench.

Why not just buy myself a nice commuting bike for Christmas?  In general I consider that a fine idea, and something I’d recommend to anybody with an income.  A good bicycle is about as virtuous a purchase as I can think of.  But as a really bike-y person with a bicycle shop background, I’m way beyond traditional retail.  Buying something stock would be polluting my pure bike experience by blending it with that same consumerist spirit I’ve been deriding throughout this essay.

You see, part of what kills me about being stuck in traffic, or in a parking lot, or at the mall, is the anonymity of the experience:  the sense of being swept up in some mob, immersed in a mindless group activity.  Within that shopping mall is a finite variety of things to buy, with a seemingly infinite number of people buying them, and each item carefully calibrated to appeal to the highest number of consumers.  (The king of that effort must be Apple, who sold 75.5 million iPhone 6 units in one quarter.)  I’m a bit disturbed by the fact that many people actually care what the most popular gifts are, and will purposefully seek them out.  American consumers start to seem so much alike, I start to forget which one of us I am.

So for me, to imagine buying a new bike at the Christmas sale is to imagine hundreds and hundreds of these bikes being churned out on an assembly line.  This train of thought brings me to “Pink Floyd The Wall” and those school kids going down the conveyor belt to the meat grinder.  I don’t want something marketed to the buying public; what I want is a bike that is not only fast and light and cheap, but unusual and cool.

Think of the new car Max gets in Mad Max.  Remember the scene in which his cop buddies are unveiling the car to him, singing its praises, to lure him back to the force?

      “You can shut the gate on this one.”  “It's the duck's guts.”  “Yeah, she's the last of the V8s.”  “Sucks nitro.”  “Phase 4 heads.”  “Twin overhead cam.”  “Tell him about the blower.  The blower, man!”  “She's meanness put to music and the bitch is born to run!”
      “How the hell did you get all this together?”
      “It just happened, Max, you know?  A piece from here and a piece from there.”
      “So easy?”
      “Yeah.”

Except it’s not easy, not with my bike at least.  I procured the frame months ago (online, Chinese, about $120 which—given the biking circles I run in—is practically nothing).  The problem was, this frame wasn’t compatible with most of the components from Full Slab, so instead of a bike I had a Project.  And I just didn’t have the time or energy to fight with the thing.  Months ago, I got as far as sanding off the thick powder coat paint that, due to a programming error, some robot neglected to mask during the frame’s construction:

Finally, this week, with some time off from my job, I managed to log some serious hours out in the garage, figuring out what old parts to use (“a piece from here and a piece from there”), fighting with the wacky French steerer tube springy thingy, looking for half an hour for a cable housing ferrule I dropped on the floor (costs maybe 25 cents, but of course the bike shop’s closed for the holiday), and basically making glacial progress—until, amazingly, the whole menagerie of donor organs suddenly turned into a real bicycle, with a smooth clean look that largely belies its Frankenbike heritage:

It’s kind of the bicycle equivalent of decorator crab:  you just use what’s available, and in the process achieve total uniqueness.  The fork on this bike is from a friend who traded it for a lunch—he refused to take money for it because it flexed like crazy and gave him the willies.  (It was on my rain bike for a while before something better came along).  The bars and stem came with my older daughter’s mountain bike (it was the spare set I got when I bought the bike used from a friend).  The crankset and bottom bracket are hand-me-downs from my backup road bike (which got an upgrade due to compatibility issues with my current race frame).  The seat post is from an old (dearly departed) Orbea.  The saddle is one that I got ages ago from a friend to put on my younger daughter’s mountain bike; I reclaimed the saddle before passing the bike along to my niece.  The rear derailleur—freakin’ Dura-Ace, baby!—is from like six road bikes ago.  The brakes are from my older daughter’s new road bike (off-brand Tektro, which work fine but which on principle I had to replace right off the bat).  The shifters, bottle cage, and freewheel seem to have been spontaneously generated by The Box.  (“I can't remember where I got 'em, but I got 'em, know what I mean?”)

There’s a long tradition of recycling your old junk to make a cool, weird, serviceable bike out of it.  I believe this is the basis for the fixie culture that has become so popular.  That’s part of the joy of bikes:  they’re easy to work on (compared to a car, anyway) so almost anybody can cobble something together.  On his latest album, Eminem raps about doing this as a kid:  “I bike ride through the neighborhood of my apartment complex on a ten speed which I've acquired parts that I find in the garbage, a frame, then put tires on it.”

Of course it was only a matter of time before the bike industry rose up to capitalize on the fixie thing, offering brand new stock fixies (like these or these) which—don’t get me wrong—have a right to exist, but don’t satisfy my yearning for a bike that’s cool, weird, and cheap—like the one I just built. 

Yeah, my bike has got gears.  I’m not into fixies, because I like cogs and shifters and derailleurs, and I like being able to go up hills, and I like the basic process of shifting.  A single-speed drivetrain would give me about as much enjoyment as my car’s automatic transmission—that is, no enjoyment at all.

Check out the finishing touch:  a head badge a friend made me like ten years ago, when my kids still looked like this.  I’ve been storing this badge all this time, just waiting for a worthy bike to put it on.

To sum up, this bike is what’s given me great relief and satisfaction after the predictable, perennial, and bankable excess of The Holidays.  All that quality time in the garage, messing about with tools, solving little problems, sighing with pleasure when stumbling on cool stuff that had lain dormant in The Box for like two decades, and ending up with the flyest, dopest commuter I’ve ever had … it all gives me such a gratifying feeling of redemption.  Despite having added to my possessions, I feel I’ve thrown off the shameful mantle of passive consumer and—in this instance, anyway—become more of a designer or creator.  Ah, the goodness of bikes!
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Beck’sting: Frexting for Men?

NOTE:  This post is rated R for mature themes, alcohol references, and mild strong language.

Introduction

Dang it!  Tonight is the only night I have free to write, but half my research cannot be done.  There’s something wrong with the Google.  I think their server is down.  So I’ll have to go mainly from memory when I talk about Beck’sting.

What?  You haven’t heard of Beck’sting?  Well, I’m a little hazy on its origin, but have tons of first-hand knowledge myself.  That’s right … I’ve been Beck’sting for years and didn’t even know it was a thing.

What is Beck’sting?

Beck’sting is an empowering way for men to allow their appreciation of fine beer to manifest in a way that will never come back to haunt you.  When you Beck’st a friend, his response is always positive and always confidence-boosting.  It presents you with a really non-dangerous platform to intercept or allocate affirmation and the visual essence of thirst-quenching, pure drinking satisfaction.

Okay, I cheated a little bit there.  I was trying to be expansive and touchy-feely so I could capture some of the excitement and zeitgeist-y-ness of a bunch of articles I read online about frexting.  But unlike girls sending sexy pictures of themselves to their girlfriends, Beck’sting just isn’t all that titillating, probably because it’s a guy thing.  So I borrowed some verbiage.  (You didn’t think “intercept or allocate affirmation” was mine, did you?) 

Beck’s is not one of my favorite beers, and thus not the subject of many of my Beck’sts; fortunately for me, the term applies generically to texting photos of any beer.  I’m hazy on the origin of this term, but one theory holds that Beck’s, the American beer that used to be German, “anonymously” coined the term as an Internet “guerilla marketing” thing.  The more common explanation is that the obvious term, “brexting” (brew + texting) was already taken (it means breast feeding + texting.)

By the way, when I first came across the word “frexting” I had no idea what it meant, and automatically thought to ask my teenage daughter, who is like a walking encyclopedia.  But as the question left my lips I realized with horror what it might mean, and hoped to God she’d never heard of it.  She hadn’t, so I immediately engaged her in a conversation about bird species or science or something so she’d be unable to commit the word to memory to look up later.  (I’m sure I failed but I’m not about to bring this up with her again to find out.)

My first Beck’st

Looking at photo metadata, I can say my first known Beck’st was all the way back in 2010 .  (It’s not like I’ve carefully filed these over the years, as I didn’t expect Beck’sting to become a worldwide phenomenon.)  One caveat:  I seldom text and actually sent the photo via e-mail, but with smartphones the difference between texting and e-mailing is largely semantic. Here’s that (possible) first Beck’st:

I sent it to my friend “Chuck” (I’m using a code name here because I don’t know how public he might want to be about his Beck’sting).  I hoped that he would appreciate my Beck’st’s artistic merit and construe it for what it is:  a fun and empowering way for men to strengthen their bonds while conveying the exciting idea that those who appreciate quality enjoy it responsibly.

I was of course taking a risk.  Frexting, I’ve read, is always consensual and girlfriends “care too much to ignore each other’s hot bods” and “will respond all, ‘GIRL, YOU ARE ::fire emojis::!’”  On the other hand, the frexting literature warns against traditional sexting because of the “critical male gaze” and the danger that “a boyfriend you send it to will do something vindictive with it later.”

How much damage could you do with a Beck’st?  I didn’t want to find out the hard way, but fortunately Chuck was very affirming.  When he wrote back, “Mmmmmmmmm,” I felt that the exchange had brought us closer together.  And not long after, he Beck’sted me back!

A word on –exting and the sexes

Is it really fair to say that only men Beck’st?  Well, I don’t really know because I haven’t known that many women.  But I think it’s fair to say that a woman is less likely to chug down some glorious IPA, pause for a pregnant moment (maybe with a subtle gesture that says “wait for it!”) and then belch, deep and loud and proud, and announce, “Wow, that felt great!”  I think women are less flamboyant about their enjoyment of beer, and thus less likely to Beck’st.

Meanwhile, nobody needs to bother making the case that frexting is a women-only thing.  Some websites—and it’s always women’s sites that have stories about frexting, and they all quote one another like they’re wound up in some tight journalistic braid—suggest that the reason men don’t frext is that they’re homophobic.  But these same sites are adamant that frexting isn’t sexual.  So if it’s not sexual, why are non-frexting men (i.e., men) homophobic?

There’s actually a very simple reason men don’t frext:  we just aren’t interested in our own looks or our friends’ looks. In fact, we’re not interested in any man’s looks.  Case in point:  my wife doesn’t like Daniel Craig as James Bond because, she complains, he’s not attractive enough.  Do I care?  Hell no.  He’s a great Bond because he’s a badass.  I don’t care what he looks like as long as he beats somebody down in a stairwell and drives an Aston Martin DBS really fast.

I’m not judging either sex; I’m just acknowledging what I think is a basic truth about humans:  the females got the looks.  It’s pretty common, throughout the animal kingdom, for one sex to be more flamboyantly good-looking than the other.  Consider the peacock:

You ever see a female peacock fan out her dirt-colored feathers?  Of course not.  I mean, why would she?  Same with men.  Why primp and preen?  We have nothing to work with! We’re not the fair sex!  We’re just crudely made lumps who grunt and scratch a lot, and I for one am glad I don’t have to try to be attracted to us.

And you can call me sexist, but I’m just going to say it:  it’s totally fine, and normal, for a woman to be vain, but vanity in a male I find deeply distasteful.  When I watch my wife (and lately—gasp—my teenage daughter) carefully applying makeup in front of the mirror, I’m as fine with it as when I watch my cat washing herself.  But a guy fussing in front of the mirror is as bizarre and wrong to me as if I saw a dog washing himself.  I spend as little time in front of the mirror as possible, because I’ve been looking at this same face for 46 years and I’m tired of it.  So I use the mirror only for shaving and occasionally making a bare-bones, half-assed effort to style what’s left of my hair.  So why should I expect a friend of mine to want to see a photo of this mug?  (And don’t even get me started on  my stick-thin body.  I’m fine with it, and it does a decent job for me on the bike, but nobody needs to look at it.)

Women might frext to get a friend’s honest opinion about this or that cute or sexy outfit, but in my experience, guys are pretty blasé about what they wear.  And if they see a friend getting too caught up in matters of fashion they’ll probably hassle him, as well they should.  Here’s an example.  In the mid-‘80s, when the original Oakley Factory Pilot sunglasses came out, I thought they were a bit much.

The Oakley Blades weren’t quite as gaudy, but they were also a lot of money, and I made the mistake of asking Chuck, “What do you think of the Oakley Blades?”  He parroted this back to me endlessly, all summer, openly mocking my self-consciousness.  Thirty years later I still remember all his flak, and even though he was right to mock me, it’s really reassuring when I send him a Beck’st and he texts back affirming my choice of beer, or when out of the blue he suddenly Beck’sts me, “just because.”

Okay, I was bullshitting you about the “reassuring” and “affirming” bit, just now and throughout this essay.  I just can’t resist trying to adopt (well, mock) that of-the-moment, “this is how we live” tenor of the women’s magazines as they go on and on about female-empowerment-thru-lingerie-selfies.  But Beck’sting is not about us men—it’s just about beer.  Being a guy, I can pee standing up, I make more money for the same work, and I get to wear comfortable shoes without anybody calling them “sensible” … I don’t need empowerment.  And this toxic “male gaze” the frexters keep talking about?  It’s not pointed at me!  One journo-frext-alist writes, “[The frexter] counters the male gaze by saying ‘I THINK I LOOK GOOD, AND I DON’T GIVE A SHIT IF YOU THINK I’M A NARCISSIST.’”

I don’t think the male gaze itself ever accuses women of narcissism.  In fact, the male gaze doesn’t accuse anybody of anything.  That’s like saying the male’s taste buds accuse a sandwich of not being tasty enough, or of being narcissistic. And how can we find these frexts narcissistic when they’re not even sent to us?

As for narcissism, I think men and women alike should avoid it like the plague.  Vanity is the fear that you don’t look good enough, so there’s at least humility in it.  Narcissism is self-delusion.  Nobody is that hot, except Narcissus, and look what happened to him.  (If you’re rusty on your Greek mythology, this is the guy who saw his own reflection in a pool and fell in love with himself, forgot to eat, and starved to death.)

Speaking of food, here are some pasta-themed Beck’sts:

The point of the first photo was for scale, to show Chuck the width of my hand-cut pappardelle.  The second one was Chuck stoking my envy:  that’s Café Gondolier pasta (which I don’t get any more since I moved away from Boulder), paired with a Dogfish Head 90-Minute IPA, one of my absolute favorite beers, which I almost can’t bear to shell out for—it’s like $12 for a 4-pack.  Chuck knows I’m cheap.

Why Beck’st at all?

Okay, so if Beck’sting isn’t self-affirming or empowering, and doesn’t bring friends closer together, why do it?

Whoa, hold on there.  I never said you should!  You must be confusing this essay with articles like “8 Reasons Why Frexting Is the Thing You and Your Friends Should Already Be Doing.”  I don’t believe that just because a trend has been identified and labeled, it should pushed on people.  Of course, some people don’t need to be pushed, because they live in fear of missing out on what everybody else is doing.  Consider the journalist who wrote, “Not having sent a frext myself, I decided it was time to see what all the buzz was about. Of all my female friends, I decided my friend Amelia would be the ideal choice.”  (How is this “automatically consensual”?  How does she know Amelia won’t be totally weirded out?  Whether she realizes it or not, this journalist is adopting the Senator Packwood ethos of “How can you know until you try?”)

That said, I do find Beck’sting fun, for a variety of reasons.  First, there’s the sheer artistry involved.  A glass of beer can look really good, based on the composition of the photo and/or the backdrop.  Check these out:

(Regarding that last photo:  no, of course I don’t smoke, and I’m not looking to learn how to roll my own cigarettes.  But I do love the original artwork on that jar of loose tobacco.  And that golden Belgian ale was as tasty as it looks.)

It’s also pretty cool, I’ll admit, how smartphones can shrink the space between us all.  When your friends are far away, it’s nice to realize they’re not completely gone.  Think of the Tom Waits song “Shoreleave,” where the Navy guy over in Hong Kong writes, in a letter home, “And I wondered how the same moon outside over this Chinatown fair could look down on Illinois and find you there.”  This same world-shrinking simultaneity sometimes involves beer, as when I Beck’sted Chuck from a little coffee shop where I was getting some writing done.

Moments after I sent this, Chuck Beck’sted back with the following photo and the message, “Dude, we’re drinking together!”

Beer can fuel nostalgia, too.  There’s a seasonal Boulder beer called Upslope that’s only available for about a month a year.  Chuck socked away a six-pack of it four months in advance of an epic mountain ride we did last year, so we could enjoy it after the ride.  His will power flagged during those months and we only got to share three of them, but that’s probably for the best.  (I meant that bit about how those who appreciate quality enjoy it responsibly.)  Eight months later he sent me the following Beck’st with the comment, “Remember this stuff?  Good freeking times!”

And then there’s the very practical matter of how to remember that great beer your pal recommended to you.  Lost in the aisles of BoozeMo, you can just pull out your phone.  Here are a few beers that Chuck either turned me on to, or that I’m still intending to try:

And here’s a seasonal ale I Beck’sted Chuck about a couple years ago.  It’s back in the stores now (though with a less groovy label; that barn owl drawing, according to a friend of mine in Bend, was modeled on a real owl that hung out around downtown Bend like a community mascot).  I think I’ll have to pick up a sixer of Jubelale and send Chuck a reminder Beck’st!

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From the Archives - The Great TA Smackdown

Introduction

When somebody disses me, I usually retaliate. I’m not talking about revenge, which attempts to fix one wrong with another, but about pursuing justice in a responsible, productive fashion. I had a highly satisfactory come-to-Jesus with a dickwad grad student Teaching Assistant back in ‘92. Back then, we didn’t have surveillance cameras everywhere, or bystanders with smartphones capturing video of every single human activity, so there’s no footage of the heated meeting this TA and I had in his office—which is a shame. This guy was totally outgunned. It was like he brought a toothpick to a knife fight, and I had a chainsaw. What I mean is, I came prepared.

The gist of my grievance was that I’d put extra work into my paper, which he quite literally ignored. See, in addition to analyzing Ernest Hemingway’s literary technique of “omission,” I wrote a short story of my own showcasing the technique. The TA couldn’t be bothered to read the story, and even though the analytical part of my paper stood on its own (focusing on Hemingway’s work, not on my story), the TA seemed to want to punish me for my originality by judging my paper very harshly. (You can read the story itself here, along with a brief explanation of the “omission” literary technique.)

So, how did I prepare for this confrontation? I imagined what I would write to this arrogant bastard if I were denied the chance to meet with him. This worked out very well; knowing he’d never see this written testimony meant I could blow off a little steam in the process. By the time I finished writing out my talking points, I’d dealt so harshly with this guy I almost felt sorry for him. I knew, going in to the meeting, that he’d be caught completely off guard, being a lazy and hapless little douchebag with an oddly underdeveloped intellect, and I wasn’t wrong. Boy I wish you could have seen me walk him through his sad menagerie of lameness. Perhaps reading this essay will help you imagine the stricken look on his face. (No, I didn’t terrorize him or anything ... I was just very, very firm. Perhaps I cut a more menacing figure than I would today; after all, I was a young college kid, full of the bluster and bravado of that species, and my pugnacious attitude hadn’t yet been sanded smooth by experience, perspective, and a fully formed prefrontal cortex.)

(Note: this wasn’t actually a TA per se, but a reader. The difference is that a reader only grades papers and isn’t burdened with providing any instruction sessions.)

March 31, 1992: To the TA who gave me a B-minus

In analyzing your text, which might as well be called “Notes to a lowly undergraduate on his paper,” I will spoon‑feed you in the typical college “thesis statement” style you evidently prefer. My thesis is: YOU SUCK. I will support this assertion by citing directly from your text.

You start by saying, “I appreciate weariness at having to write another critical paper . . .” (p. 1). This statement demonstrates that you have only skimmed over my paper. A closer reader would have noticed that I’d written, “I’m as weary of writing standard papers as I expect you are of reading them” (analysis, p. 9). I was trying to spare us both, and your statement of appreciation is obviously disingenuous.

The second part of your first sentence reads, “you should have consulted with a reader before deviating so far from that standard” (p. 1). The automatic question is, “What standard?” There is no antecedent to your use of “that.” Is there some standard you assume we are both operating from? In an attempt to discern what “standard” you are requiring of me, I have reread the three-page description of the assignment from the professor, and refer you to the following “Subject Matter Requirements and Suggestions”:

• “You may write on a topic you invent” (handout, p. 1). This is exactly what I did.
• “Your paper must have a thesis” (handout, p. 2). Mine does. I stated it on the first page of the analysis, and developed it in the first paragraph. You should have been able to find it because I preceded it immediately with, “despite my [two-part illustrative and analytical] approach, this paper has a thesis:” (note that my thesis statement directly followed the colon). I certainly didn’t deviate from this standard.
• “Originality of thought is crucial to genuine learning” (handout, p. 2). Careful examination of my text (which, incidentally, includes actually reading it) will show that I embraced this requirement by writing a two‑part paper in order to offer true originality while also satisfying the other requirements.

Let us assume that these requirements and suggestions do not allow a two‑part paper: even in the second part of my paper alone, I did, in fact, “analyze the function of a particular stylistic device” (handout, p. 3) in complete adherence to the “Suggested Paper Topics.” That you feel I was “deviating so far from that standard” demonstrates your lack of understanding of even the second half of my project. In other words: YOU SUCK.

Next, you state, “Unfortunately, as we each have over 60 papers to read in a very short time, I was unable to read your story, so I must restrict my evaluation to your analysis of Hemingway” (p. 1). The ineffectiveness of this statement is remarkable. Consider: an undergraduate, busy with a college workload of his own, has committed far more time than required in order to make a more powerful paper, but his extra effort is completely ignored—and yet he is invited to feel sympathy for the one who has blown him off. The implicit suggestion here is that your time is worth more than mine. You are contemptuously implying here that I’m just a bored schmuck with too much time on his hands. This ties in neatly with my thesis: YOU SUCK.

In the next paragraph, you acknowledge that my examples are “representative” but conclude, “the analysis seems superficial” (p. 1). Look, it’s either superficial or it’s not—there’s no “seems.” Moreover, it’s actually your skimming of my analysis that’s superficial. You offer three “probing questions” which, you suggest, I should have addressed in my essay. Number one: “What is the point of forcing the reader into this sort of relationship with the omitted language?” (p. 1). I refer you to my opening paragraph: “Omission helps to develop characters realistically, to avoid sentimentality, and to draw the reader into the story” (analysis, p. 9). Had I not developed this assertion, you could have attacked me for that; instead, you wrongly state that I didn’t even ask the question.

The next “probing question” that you suggest I should have asked is, “Why does Hemingway omit certain kinds of information and not others?” (p. 1). I refer you again to the actual text of my analysis: “While commonly leaving out certain details, Hemingway’s technique of omission also requires adding certain other details to alert the reader that the character is evading his emotions” (analysis, p. 11). The examples I cite in explaining this earned two comments of “good” from you, written in the margin of my paper. How could you have appreciated my response to this “probing question” without noticing that I had addressed the question to begin with? Did you forget what you had read? Maybe under a little grad-student stress? Awwww.

The final “probing question” you claim I failed to ask is, “What are the limitations of omission?” (p. 1). Once again (and I am becoming annoyed at having to do this), I refer you to my text: “The reader can sense Jake’s feelings only because Hemingway has so thoroughly developed Jake as a character. One must consider the extent to which omission [in a short story] would need to be employed differently than in a novel . . . [given] the short story genre’s more limited development of its characters” (analysis, pp. 12‑13). Does this not address the question? Sure, maybe I could have gone on at greater length about this, but can you really claim I never even considered the question? Clearly, your assertion that I did not “ask more probing questions” is shortsighted; rather, you needed to probe my paper more deeply. Or, to put it more succinctly: YOU SUCK.

If you pause to think (just try it, for once!) you may realize that for any student to coincidentally pose, and address, the very “probing questions” you accuse him of failing to think of is a highly unlikely scenario. Could it be that you actually formulated these probing questions based on ideas you got from my paper itself? Might you actually be confusing your own intellectual output for mine? If you like my ideas enough to subconsciously attribute them to yourself, couldn’t you at least give me a better grade than a B-minus?

Amazingly, the final paragraph of your feedback is even worse than the first two. You state, “In short, your analysis, as it stands, could be condensed into a few paragraphs” (p. 1). I have tabulated the paragraphs of my analysis for you:

Introduction/thesis statement                             1 paragraph
Explanation of 2-fold project                             1 paragraph
Definition of “omission”                                    1 paragraph
Example from first Hemingway text                 1 paragraph
Examination of 1st “probing question”             3 paragraphs
Examination of 2nd “probing question”           1 paragraph
Examination of 3rd “probing question”            2 paragraphs
Example from second Hemingway text            1 paragraph
Evaluation of first half of paper                       1 paragraph
__________________
TOTAL                                                             12 paragraphs

Assuming that the two paragraphs devoted to tying the analysis into my story are totally worthless—a false assumption designed to cater to your laziness—we are still left with ten paragraphs. Both the Oxford and Webster’s dictionaries I have consulted define “few” as “not many but more than one.” Given your obvious impatience with quantities of written text, I’m sure you’ll agree that ten paragraphs qualifies as “many.”

Is it possible you’re accusing me of padding my paragraphs with useless text, such that most of my sentences could be removed without losing anything? That would be an absurd accusation indeed, considering that I bothered to write eight extra pages (i.e., the short story) in addition to the standard essay. Those who pad their paragraphs to meet the minimum page requirement don’t then blow past that minimum by eight pages. Moreover, my top ranking in the English major attests to the quality control—ergo, the concision—of my writing.

Your penultimate sentence reads, “From there you could have a started a truly interesting paper” (p. 1). The extraneous “a” in your sentence is not surprising, given your lack of scholastic precision. What is surprising is your brazen suggestion that I have not written an interesting paper. In light of the incredibly poor job you’ve done in evaluating my paper, your snobbery demonstrates my thesis beyond a shadow of a doubt: YOU SUCK.

One more thing. It wouldn’t be right to put forth a thesis of “YOU SUCK” without mounting a rude ad hominem attack. This comes very easily to me in your case; I can simply quote from my lecture notes of March 30:

Let’s have a look at R——, the TA who has incurred my wrath. Sitting up front, he wears a prim cotton pant-and-blouse getup, all black and without a trace of color save the chance lint that, even now, he brushes off vigorously. His hair has all the perfect arrangement of the molded plastic hairdo of Malibu Ken—but R——’s is real hair, artistically blown-dry and spiked, so it looks somewhat like a pruned hedge. His face and forehead are scrubbed shiny, so that he looks a bit like a doll. In short, his appearance suggests the obsessed grooming regimen of a true narcissist.

If you were to point out that an ad hominem attack shouldn’t be delivered in the third person, you’d actually be making sense, perhaps for the first time ever. This brings me to the last sentence of your critique: “Please consult me before your next paper” (p. 1). Acknowledging the limitations of the essay form, I will save my most vicious foul‑mouthed insults, along with a brutal, bare-knuckled beat-down, for your office hours tomorrow.

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For a complete index of albertnet posts, click here.

Bell’s Seasoning & The Key to Thanksgiving

Introduction

Can any interesting new sentence be formed using the words “holiday” and “tradition?”  Probably not, so I’m going to chuck the junior high writing guidelines, skip the topic sentence, and just dive right in.

Eye-rolling

In my family, the run-up to Thanksgiving always involves some eye-rolling by my wife.  She almost never rolls her eyes at my utterances, with a few notable exceptions.  If I use certain automotive terms (e.g., “synchromesh,” “constant-velocity joint”) she rolls her eyes … or when I start going on about Bell’s Seasoning.

If you’re not familiar with Bell’s Seasoning, your mother probably doesn’t love you.  I’m sorry to be so harsh, but it needs to be said.  There is only one use for this product, and that’s as an ingredient in stuffing.  (If your mom calls stuffing “dressing,” she probably hates you and you’re at some risk for Munchausen Syndrome by Proxy.)  I say Bell’s Seasoning is “an ingredient” but really it’s the ingredient (although it’s also critical that your mom bake fresh cornbread, which she then cubes and sets out to get just the right degree of stale, to mix with other stale bread for the stuffing).

If your mom doesn’t cook your Thanksgiving dinner, things get much more complicated.  More on that later.

How crucial is Bell’s Seasoning?

Bell’s Seasoning is easy to find in New England and the Northeast, but elsewhere it can be tricky.  My mom can’t find it in Oregon, where she lives now, though she never had any trouble when we lived in Boulder (where I grew up).  I had to really hunt for it when I lived in San Francisco, but it’s not too hard in the Berkeley area.  Still, I get a little nervous every year when I need to buy it.

A few nights ago my wife and kids joined me for a Post-Prandial Promenade^TM to Andronico’s Park & Shop, the store that had Bell’s last year.  This place is so expensive I cannot normally go in there.  (I once encountered this hippy-dippy woman there who was buying a foil pan of grilled asparagus that cost over $70.)

During the walk I fielded the inevitable question, this time from my daughter, “Is this seasoning really that important?”  I said, “Suppose you were an astronaut about to go on a spacewalk.  Would you think of going out there without your space suit?  Would you get bored of the same old space suit routine, and say, ‘You know what?  I’m just going out with a SCUBA mask this time.  I’ll probably be fine’?”  Before I had a chance to finish my little analogy, I realized that nobody was listening.

My wife has either heard it all before, or feels like she has.  It’s become something of a holiday tradition for her to grouse good-naturedly about how much dialogue surrounds this Bell’s Seasoning.  She has a point; in the weeks leading up to Thanksgiving I always have several phone calls with my mom about Bell’s.  A typical call might go something like this:

            I’ll say, “So, I don’t have the Bell’s Seasoning yet—Safeway doesn’t have it anymore—but I’m sure I’ll be able to get it.”

            My mom will respond, “Well, I actually have two half-boxes of it in the freezer.  So if you can’t find it that’s no big deal … I think these will work.”

            “No, no, I don’t want to risk it.  Don’t worry, I’ll be able to find it.”

            “I think it does okay in the freezer.  I think I’ve done that before.”

            “You know what?  I just discovered have a box of it here, but it’s only half-full and it’s been in the spice rack, not the freezer.  No, I just smelled it and it’s no good.  I think it’s from last time we hosted Thanksgiving here.  Don’t worry, I’ll be able to find a fresh box.  I’ll definitely bring one.”

Perhaps I derive excessive pleasure from this subject because procuring Bell’s is basically the only thing I do to help out with the Thanksgiving meal.  As a modern husband/father who does a lot of the housework (and even a modest amount of the cooking), I take great pleasure in being almost useless on Thanksgiving Day.

The secret of Bell’s

So what’s Bell’s’ secret?  That’s a tough question, for a couple of reasons.  First of all, I’m not at all sure about the apostrophes I’ve just used.  I could have put “Bells’” but the mere act of suggesting it has caused another problem, that of running an apostrophe right up against a quotation mark, which is grammatically fine, but which (at my age) I realize lots of people have trouble with, due to spotty eyesight, so I try to go easy.  The other problem with “Bells’” is that it connotes “belonging to or associated with the Bells,” which isn’t at all what I mean.  And “Bell’s” connotes “belonging to or associated with Bell,” which is probably worse.  I need to convey “belonging to or associated with Bell’s [seasoning].”

The other problem is, I’m not a chef.  I know enough to say, “This food would taste better with more salt,” but when we’re talking about what to add to a bunch of dried out bread to achieve that amazing apotheosis into a food as uncannily delicious as stuffing, I’m completely out of my depth.  And yet, I think I do have one theory about why Bell’s is crucial.

The fact is, Bell’s imparts a flavor that is not only pleasant, but totally unique.  Stuffing itself doesn’t taste like anything else we eat, and my mom’s stuffing doesn’t taste like any other stuffing I’ve ever had.  (Don’t take this for granted.   Consider those ten-page Chinese menus where the same sauce is presented in the poultry, seafood, beef, and pork sections.)  This morning I waved the open box of Bell’s in front of my daughter’s nose and she said, “Mmmmm, that so smells like stuffing.”

So, had my mom used Mrs. Dash in her stuffing since I was a kid, would I be blogging about that product instead?  Of course not.  That stuff is a) inferior, and b) used in various foods, not just stuffing (at least, by those who use it, whoever they are).

What is at stake

Okay, Bell’s makes stuffing yummier and more familiar.  So what?  Well, there may be people in this country who can tinker with the Thanksgiving formula every year and haphazardly try some new recipe or introduce some new side dish, or allow guests to bring a dish, but I’m not one of them … I’ve been through too much tumult for that.  It’s bad enough that a divorce ripped my family in half, but on top of that, I’ve had to deal with a stepfather and two different stepmothers.  Throw a neighbor’s stepmother onto the pile and you’ve got some hard times.

Pre-stepparent, Thanksgiving was hard enough because my parents would fight over who got my brothers and me for the holiday.  They never communicated directly with each other on this; my brothers and I were used as arbitrators.  This is a horrible task to take on, so more often than not we’d just lie, and tell both parents they’d won out.  This only worked because each parent (for some reason) wanted to serve the meal at a different time.  So we’d dual-dinner, which took the traditional gut-busting Thanksgiving tradition to a new level that might have actually been physically dangerous.

Did my dad use Bell’s seasoning?  Nope.  He either didn’t know about it, or refused to turn his culinary effort into facsimile of my mom’s.  I can respect that.  (Adopting her formula would be like a new rock band doing nothing but covers.)  There was nothing unpleasantly foreign or alien about my dad’s Thanksgiving dinners because they captured his odd, sometimes scientific approach to cooking.  He had occasionally cooked dinner for us pre-divorce and it was usually something he invented; he tinkered at length over this wacky savory skillet-fried concoction halfway between an omelet and a pancake which he called a “doormat.”  For Thanksgiving he put the turkey in an oven-cooking bag which he called the “Buzzard Bag.”  It did come out more tender, though it tended to fall completely apart, like a gastronomic embodiment of deconstruction.

Stepparents hugely complicate this holiday meal tradition.  There was the stepfather who thought the turkey should be carved in the kitchen and served buffet-style, and the stepmother who actually served the meal without any f’ing gravy!  Can you believe that?  For all the grisly detail on these two meals, click here.

The other stepmother experience wasn’t as jarring, but still unhinged my brothers and me a bit.  This stepmother was (and is) actually a very cool lady.  My brothers and I liked her just fine, which is saying something given the unavoidably difficult dynamic of these bolted-on, imposter-ish fake parents, whose very existence creates a situation which cannot exist anywhere else in the animal kingdom except perhaps in brood parasitism (click here and search on “brood parasitism” for details).

This stepmother’s Thanksgiving dinners were basically okay except that she served these weird onion balls.  I don’t know the real name, but they were silvery onions, the diameter of a quarter, in this strange pearl-colored sauce with the exact viscosity of human saliva.  This was an important enough side dish to our stepmother that she had two platters of onion balls going around, and since we tended to pass them along pretty quickly (not really wanting to engage), they seemed to be constantly bobbing up in front of us, like there was no escape.  They didn’t taste bad or smell bad or anything, but they were just weird, like if James Bond’s suit had epaulettes, or Natalie Portman had a tail.  I thought I was the only one vaguely creeped out by this side dish until after the meal when one of my brothers said, “What the hell were those onion balls?” and we all immediately joined in, puzzling over them and bonding in our mutual bemusement.

The wilderness years

During my college years, it wasn’t always possible to make it home for Thanksgiving, and that’s where things got really rough.  One year, when my brother and I were renting an apartment in San Luis Obispo, our friend in the apartment next door came to our rescue.  Knowing we had nowhere to go, he invited us home with him.  Problem was, his home was broken, too, and this was his first Thanksgiving with his new stepmother.  She really couldn’t cook worth a damn—I think her stuffing was made with Wonder bread (that weird plastic-y white bread from the Rainbo Baking Company).  I mean, I’m not a fascist about good cooking or anything, and if a master chef who was not my mom made a great Thanksgiving meal, I could probably enjoy it, but this was pretty foul.  Even worse, the dad, whom my dad would certainly have labeled a “knuckle-dragging cretin” (or “KDC” for short) was watching football on TV the whole time, even during the meal.  I’m aware that millions of Americans do this every year, but that doesn’t make it okay.  I’d rather have a street mime performing in the dining room … at least they’re quiet.  The worst part was that our friend was in agony, between being ignored by his silent father and unctuously doted on by his stepmother, whom he clearly despised.

The next year, another neighbor friend—a guy old enough to be our father—promised to take us out for a gourmet Thanksgiving feast at The Cliffs At Shell Beach, a fancy resort.  His treat!  The idea of eating this family meal at a restaurant seemed a bit off, but at least (we figured) the food would be good.  Well, the afternoon dragged on as we all waited for this other kid our neighbor had invited, who had the car.  When it became apparent that this friend wasn’t going to show, we had to punt and head over to the nearby Sizzler Steakhouse.  They had a “special” buffet meal that did feature traditional Thanksgiving foods, but with a special Sizzler twist:  all the foods were loaded up with staggering amounts of salt.  On top of the bad food we suffered a low-grade bitterness:  the neighbor was bitter that his friend had flaked, and my brother and I were bitter at our friend, whom we suspected of hatching a half-baked scheme without getting actual buy-in from this (perhaps mythical) car-equipped friend.

The next year after that, another San Luis Obispo pal invited us home for Thanksgiving, and even drove down to pick me up from UC Santa Barbara.  Though I don’t remember anything about the food—which probably reflects well on it, under the circumstances—my brother and I experienced a new kind of pain.  Not only was the host family still intact, but they’d invited another unbroken family.  After the meal we all sat in the living room talking, and everybody was so convivial and non-dysfunctional, it kind of rubbed Geoff’s and my noses in the fact that our own family would never be together again.  (Even at gatherings of all the brothers plus one parent, there was no escaping the shadow of who was missing.)

So, the next year I said screw it and made a meal for my two UCSB roommates.  This was okay except the food sucked.  I wasn’t about to roast an entire turkey, so I did some chicken legs with canned cranberry sauce dumped over them.  I made Stove-top stuffing and used canned gravy, which I thought would be edgy and ironic but turned out just salty and MSG-y, taking me right back to that awful Sizzler’s meal.  On top of that, one roommate realized to his horror that he’d lost the ability to eat an entire meal in one sitting.  All his body could handle anymore was little snacks.  (He seemed to subsist almost entirely on sunflower seeds, which he ate like a little bird, flinging the shells everywhere until I trained him to store the seeds in one margarine tub and drop the shells into another.)

Return to normalcy

Now that I have a family of my own, I’m determined to get it right, and to build up traditions and institutions that provide the supreme comfort of predictability and reliability.  There’s a wonderful continuity in having my mom make the meal, the old way, not just to close up old wounds but because she’s such an awesome cook.  (Has my wife ever cooked the Thanksgiving meal on her own?  Yes, but she had the kindness and good sense to consult at length with my mom on the phone.  She completely nailed it, even the stuffing with its perfect blend of stale bread, stale homemade cornbread, celery, nuts, and—of course—Bell’s seasoning.)

So will I tolerate any innovations at all when it comes to this special meal?  Sure, as long as they’re introduced gradually and by an authorized family member.  Some years ago my mom introduced a relish tray which includes pickled herring in sour cream, and I now consider it non-optional.  And more recently she took to complementing her own homemade cranberry sauce and raw cranberry relish (both mandatory) with one little saucer of canned cranberry sauce, slid right out of the can so the corrugations of the can remain intact.  I don’t know how or why this innovation was adopted, but I’m completely okay with it, as long as I can wave an open box of Bell’s Seasoning in front of my daughter’s nose and have her say, “Mmmmm … that so smells like Thanksgiving.”

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For a complete index of albertnet posts, click here.

1-Star Reviews: The Fun & The Folly

Introduction

I’ve blogged before about Amateur Product Reviews:  those reviews that your average joe can post on sites like Amazon, Best Buy, Yelp, etc.  These serve a valuable purpose because we can’t always count on magazine reviews, etc. to be unbiased.  Moreover, it’s nice to see people’s opinions in aggregate; if a dozen or two reviewers complain that the lid doesn’t fit right, chances are it doesn’t.

Being a very reluctant consumer in general, I like to go straight to the 1-star reviews.  I want to know what’s wrong with this thing I’m considering, so that maybe I can talk myself out of it.  I also find that 1-star reviews are the most entertaining.  When consumers feel wronged, their talons come out.

Of course, amateur reviews are as flawed as humanity, and the overall level of discourse is less like your college English class and more like traffic school.  It has recently dawned on me that websites could do a lot better to help consumers separate the wheat from the chaff.  In this post I’ll explain how, and just for fun I’ll throw in a contest.  You might win!

How the review-o-sphere governs itself

The amateur review system has evolved, and some mechanisms are now in place to validate user testimonials.  Supposedly, there are safeguards to detect fake reviews from manufacturers.  Some sites validate that the product reviewed was actually purchased.  And now many sites allow readers to comment on a review, which in many cases means crying foul.

Here’s an example.  A reviewer gave a 1-star review, titled “Symplicity,” to a digital camera.  The review (in its entirety) reads as follows:  “Needed something for my wife to use without too many buttons and knobs. All she has to do is aim and push a button.”  A couple of people commented that this guy probably meant to give this camera the highest rating based on its ease of use.  They’re probably right, and I also liked the comment, “So, you’re looking for a camera that’s like you?”

Amazon keeps tabs on the usefulness of reviews by asking the reader, “Was this review helpful to you?”  It uses this feedback to rank its reviews, so readers can sort by the most helpful ones.  This is a good start, but it doesn’t stop useless reviews from cluttering up the page and distorting the weighted average of a product’s rating.

Yelp offers sophisticated feedback widgets.  A reader can flag a review as useful and/or funny and/or cool.  (I’m pleased to say that one of my Yelp reviews got 4 “useful” ratings, 5 “funny” ratings, and 1 “cool.”  I’m less pleased to report that this review, for Cozmic Café,  doesn’t actually show up in Yelp’s review listing for the place, which fills me with lots of sour-grapes-based conspiracy theories.)

These feedback widgets are somewhat helpful, but still don’t prevent pointless 1-star reviews from tarnishing the average rating of a product or business.  But there is a way to fix this.  After careful analysis I’ve determined that most useless 1-star reviews fit within one of just four basic categories.  By giving readers four more simple buttons to click as needed, a website could easily gain valuable insight into improving rating metrics.  If some threshold of readers flagged a review according to one of these categories, the website could exclude that review when calculating the average rating. 

Category #1 – the Hapless review

This category covers one of the biggest problems with these reviews, which is a person giving one star when he meant to give five, and vice-versa.  The “Symplicity” review above probably fits this category.  Consider also this 1-star review for the iPhone 6S:  “Great item i had recent.”  Considering that whoever posted this is barely able to operate an Internet-connected device, his calling the iPhone “great” really does attest to its ease of use.  It’s a shame that this would-be 5-star review, masquerading as a 1-star review, is bringing down the iPhone’s average.  Imagine if you could flag this review as “Hapless” to alert Amazon’s star-crunching engine.  (Of course one vote of “Hapless” shouldn’t change anything, but if 20 out of 21 respondents click Hapless, and 0 out of 21 click “Useful,” that’s a solid basis for ignoring the 1-star rating.)

There’s a subcategory of Hapless I’ve observed:  consumers who are the real problem.  A 1-star reviewer may not realize, for example, that the product he purchased needs its battery charged from time to time, or that dropping a smartphone and breaking it doesn’t indicate a manufacturing defect.  I recently bought a bike light despite a reviewer complaining, “The act of taking it off to charge it caused the strap to snap on one side.”  I suspect that something specific about that act—such as manhandling the light—broke the strap, because this review also says, “barely fit my handlebars.”  The directions for this light clearly state it’s not designed for oversized handlebars.  I’d flag this review(er) as Hapless.

Category #2 – the Irrelevant review

Amazon in particular is plagued by this one.  A reviewer has a bad experience with his shipping, or the partner seller, or  the means by which an entertainment product is delivered, and gives the innocent product a 1-star review.  Consider this iPhone review:  “I ordered an i phone 6s 64 GB unlocked. When I got the box I found out that the I phone 6s box contained brown colored clay and no phone or accessories. Very shocking.”

There’s a mechanism for dealing with this—the reader comment feature—but these comments are not always helpful.  Consider these comments on the “clay and no phone” review:   “Liar go ask for refund liar thief,” and, “Not true, probably a Microsoft fan.”

Another example:  a reviewer of Eminem’s latest album wrote, “I spent $16 on this album and it wont play. I wrote customer service and they never responded. Guess I’m just out the money and worst of all still no eminent!”  (I take this as an Amazon problem, as their new Cloud Player has received lots of complaints.)  This review elicited the comment, “Fools like this should lose all internet privileges.”  Love it.

Another reviewer of this album wrote, “this CD does skip very bad.”  Look, pal, you’re supposed to be reviewing the quality of Eminem’s music.  I don’t think he gets involved in pressing the discs.

It’s sad to see products dragged through the mud by reviewers who haven’t actually gotten to use them.  Again, a simple response button could tell the website to exclude these reviews from the average rating.

Category #3 – the Nonsensical review

Sometimes a reviewer receives his product intact, and understands that one star means worst, not best, and yet posts such an inane review that his basic brain function is highly suspect.  Consider this 1-star review of the Eminem album:  “Water for someone else.”  That’s the entire review.  What the hell happened here?  Was this guy typing on a smartphone and was so sloppy it replaced every word of his review?  Or was he starting to say something complicated and just ran out of steam?  Or does he think people will actually understand what he’s getting at?  I can’t see how this review could possibly contribute to a constructive dialogue.

Then you get the reviews from people who are obviously bat-shit crazy, like this review for the Apple Watch:  “Causes cancer. Radiation on wrist can bring rumors to your body. DO NOT BUY!”  Obviously this isn’t a person who would ever purchase this watch … so what gives him the right to review it?

Needless to say these reviews shouldn’t dilute the average rating.  On top of that, as a consumer I’d like to be able to filter out all nonsensical reviews before I even start skimming.

Category #4 – the Weirdly Autobiographical review

I want to be careful with this one because some of my favorite reviews are weirdly autobiographical.  Excess detail isn’t automatically a problem, but some reviews say more about the reviewer than the product or service being reviewed.  Consider this excerpt from a laptop computer review:  “My Dad is an Engineer in both Computer Sciences and Electronics/Electrical with many years of experience, and as such Toshiba could fair well to take some custructive criticism.”  Wow.  This guy seems to have some Daddy issues.  Were both father and son ignored by Toshiba’s product marketing department, or does the reviewer assume technical acumen is genetic?  And what does any of this have to do with this specific laptop?

I was researching old-fashioned razors (i.e., that use the double-edged “safety” blades) and one review reported, “I would say 1 out of ten hairs would just fold down and go under the blade. So I started using my wifes cheap razor to finish the job. Finally she got after me and I went looking for my old razor. I then found a stainless 43c. Although I liked the wood better this one cut just like my old razor.”  I have no idea what a 43c is, or how old this guy’s wood-handled razor must have been, or why his wife and her razor have entered into the discussion.  Don’t get me wrong, I enjoyed this review, but there are 127 other 1-star reviews of this razor and only so much time in the day.

An Apple Watch reviewer wrote, “If you wanna dictate something naughty you can’t do it unless you are alone, in that case use your phone.”  Wow.  Some kind of perv, and I wonder what he thought this watch was supposed to do.

Here’s another jewel:  in a review of the Cozmic Café, one guy wrote, “I was told they don’t have beer to which I said it’s on the menu and can someone go upstairs and get me one and they said they were understaffed.  As I was walking upstairs with the guy to go get my beer he says...see you later.”  WTF?!  I mean, sure it’s lame to run out of beer, but I’d be pretty scared if I worked at this café and some beer-crazed guy tried to follow me upstairs.  I think “See you later” is a pretty reasonable response, especially at a place where (as another 1-star reviewer mentioned) “lately I have heard of multiple fights breaking out there, including ones where thirty year old men beat up teenagers.”

I don’t think reviews flagged as Weirdly Autobiographical should necessarily be removed from the average rating calculation, but it’d be nice to be able to filter them out, or (for bored readers) filter the results to show only these reviews.

And now … the albertnet Fake Review challenge!

What follows is a collection of product reviews.  For each product, there are three reviews:  two real ones plus a fake one I made up.  I challenge you to identify the fictitious review for each product.  Send your submissions to feedback@albertnet.us.  The first person to guess correctly on every review, or the person with the best score when I arbitrarily decide I have enough responses, will get a prize.  I don’t know what it will be, but it will be similar in value to the First Endurance EFS Liquid Shot given to John Lynch, the winner of the last Fake Review challenge.  Win this contest and you’ll be just as famous as he, when I publish your name and photo (along with the correct answers) in a future post.

Review #1:  The Turn of the Screw (novel)

a)   The Turn of the Screw is quite possibly the stupidest and most pointless story I have ever wasted my time on. Purportedly a ghost story, the “ghosts” are nothing more than occasional appearances by the former governess and valet, both of whom are now dead.

b)   A friend told me “I couldn’t put it down.” Couldn’t put it down? I couldn’t pick it up! So hard to read...took me weeks to get through. If Henry James wrote this today, he would NOT get laid.

c)   The story is lousy, the characters are unbelievable, the protagonist is annoying, the plot development is glacial, and the ending is absurd. But what makes this book really bad is the writing.

Review #2:  Apple Watch 

a)   I had a hard time charging the watch.. The instructions read that that the charger attached magnetically to the back of the watch. When I placed the charger to the phone it seems to repel the watch instead of attaching to it. I tried resetting the watch twice but that did not help. I was finally able to get a charge by physically holding the charger to the phone and strapping it down, but this took 8 hours and I only got a charge 62%. It is our assumption that the magnet was placed backwards in either the watch or the charge.

b)   this is poop

c)   i thought this watch would replace my iphone (or actually I wouldnt have to buy one and watch is actually reasonable compared to phone cost) but it turns out WITHOUT THE PHONE THE WATCH DOES ALMOST NOTHING also battery life sux

Review #3:  toaster

a)    Mostly works well except something is catching on the bread and tears bits off that get “stuck” down in the toaster and hard to get out. So I tried to fish it out with a knife (with the toaster off, by the way) and got this big electric shock! My wide actually laughed at me and said next time just turn it upside down and shake it. So I tried that and burned the crap out of my hand! Toaster is going back for sure.

b)   I was so excited to buy a four slot toaster, morning arguments solved. However, this toaster was highly disappointing. The level that lowers the slots down is thin plastic and wobbly. The right side of the toaster quickly stopped lowing. The left side often burns part of the bread, while the rest of it is still cold. Overall, a shotty machine. Do not buy.

c)   I looked on line and read reviews and decided to get this one, HA! This does not even pop the toast up high enough to grab! It says that you get even toasting on both sides, not! It worked for about a week and after that half the side of toast would cook and then only half of a half, When I use the Bagle button the Bagle is cooked on both sides, not one like it should have been.

Review #4: Tom Danielson’s Core Advantage: Core Strength for Cycling’s Winning Edge (book)

a)   I would buy this book but not from somebody who was suspended for doping-specifically for using Testosteron-as a Physiciian I know that Testosteron is useful in the recovery and healing of tissues, especially muscles.If his training was as beneficial as he describes why did he need Testosteron-also being as long in the Pro Peleoton as he ,he must must be pretty stupid not to know how easy it is these days to discover Testosteron.Therefore with me he has no credibility and I will not buy the book

b)   It’s a shame how these books get published. The so-called co-author, Allison Westfahl, actually knows a lot about core strength training and theres lots of useful info here. Problem is she’s a nobody and couldn’t publish a book without tying it to a celebrity name so she let TD (aka Total Douche) pretend to co-write this. Almost worked but she should have hitched her wagon to a clean rider, if there are any left.

c)   I noticed the chapter on doping was missing. Can’t trust a doper. Maybe I will wait for the B sample of this book before buying again.

Review #5: cordless drill

a)   never should have bought cordless drill, remember when drills had a cord and you could just go whip it out and use it, now i always have to plan ahead and charge the batteries, this one particularly bad won’t hold a charge and tajkes forever to charge up do not buy!

b)   Only lasted two years and stopped working while my son was assembling soccer goals. Thought it was the battery and installed fresh one from the charger. My son came running to me yelling the drill was on fire. When I got to the drill smoke was pouring from the battery.

c)   came with black marks along handle, tip and back of drill. case had interior scratches, battery had a charge, and scratches, second battery had scratches. im not talking about scratches you could blame on rough shipping, this thing was dropped a few times outside of its case. nobody wants somebody elses tool. *cough* 

Okay, get those contest entries in! Remember, feedback@albertnet.us. 

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