Introduction
In his most in-depth and personal interview in years, Santa
Claus reveals the trials and travails, the pressure and preoccupations
surrounding this most hectic season.
Interview with Santa
Santa Claus breezes through the kitchen into the family room
of his North Pole home, rosy-cheeked and jolly and looking very much like he
might say “Ho, ho, ho.” No, he’s not rocking a bright red suit with white trim
and a wide black belt, and he’s not as rotund as most pictures portray him, but it’s unmistakably Santa. He’s dressed casually
in a comfy button-down shirt that turns out to be a Saturday Stretch Flannel
from Lucky Brand. His wife bustles in the background, brewing coffee and baking
cookies in honor of my visit. Other than the dark windows—there hasn’t been
sunlight or even twilight here since October—and the near-chaos in the nearby workshop,
we could be in any nice old couple’s cozy home.
Santa, thanks for
having me up again … it’s been too long. You’re looking good—have you lost
weight?
Well, yeah, I think I’ve dropped about twenty pounds, so I’m
getting around a bit easier—but of course, I’m still as old as ever. Older,
even!
Are you on some kind
of diet? Paleo, maybe? Ketogenic?
Heavens no, I never dabble in that stuff. The main thing is,
my contract with Coca-Cola came up for renewal and we just couldn’t agree on
terms. Decades of partnership, up in smoke. So I’m not drinking that stuff anymore,
which is the only change, but the pounds have just melted off!
Well, that’s good to
hear. I’ve always wondered, frankly, how you can be as spry as you are, with
millions of families leaving cookies out for you on Christmas Eve. Do you gain
a lot of weight on the big night?
Not at all, I’m running around in a frenzy the whole time,
and remember, I’m going back up those
chimneys as well! And those cookies people leave me … not to sound ungrateful
or anything, but I bring most of those back to my elves. They really dig that.
Speaking of the
Christmas Eve frenzy, of course the holiday season is starting to build toward
that crescendo. How are you holding up?
Well, it’s always kind of terrifying to think of how much
has to happen between now and the 25th, but I’m used to it. In some ways I
guess it’s actually getting easier.
How so?
Well, to be honest, business is falling off a bit. More and
more, the kids are asking for digital products, and that’s never been my
bailiwick. And these Gen-Z kids are all about “experiences” which means even
less stuff for me to manufacture and deliver.
Does that bother you
at all?
No, no … it’s never been my job to shape anybody’s tastes. I
just need to make sure that what kids ask for, they get.
Provided they’ve been
good, of course…
Oh, don’t get me started on that!
Actually, I was going
to wait a bit for the uncomfortable question, but since we’ve stumbled into it,
let’s just bash on. You’ve been under some pressure about privacy concerns …
would you care to talk a bit about that?
Well, sure … everyone else has had their say, I don’t mind
having mine. Look, it’s no secret I have a long tradition of making it my
business which kids are naughty, which ones are nice, and so forth, and
naturally I’ll leverage technology to do that efficiently. My business is all
about scale—I mean, look at the population growth I have to deal with—so
efficiency is always front and center. How could I not leverage the Internet for that? But I have never shared any of my
customer data with third parties. In principle I collect and use personal data
only to the extent necessary to determine which kids get gifts and which ones
don’t. I do receive letters from kids via email but I have secure servers and a
strict data retention policy around that. And to be honest, this might be the
last year I even bother to try to differentiate among these kids anyway.
Wow—that’s kind of a
bombshell actually. You’re talking about just giving gifts to everybody?
Yeah, the Santa Claus brand has really taken a beating
because of the public’s growing—and, let’s face it, overdue—focus on privacy. There’s
so much abuse of personal information by Facebook and Google and all these
other platforms, I feel like the baby being thrown out with the bathwater. And
don’t even get me started on achieving GDPR compliance … that was a complete nightmare. Honestly, the costs to my
business are so high with these regulations, it’s almost not worth it. I can
think of worse things than naughty kids getting gifts on Christmas morning.
Maybe if I just throw out the surveillance completely, and give presents to
everybody, those wayward kids will stop nicking their siblings’ stuff—and I’ll
save a bundle on all the effort I’m no longer making, all that data I’m no
longer sifting through!
That seems really
magnanimous of you…
Hey, I’m Santa! What do you expect?
Since we’re already
kind of in the muck here, can we talk about the scrutiny you’ve had around
workplace conditions and labor concerns?
Wow, I was kind of expecting more softballs from you! But
hey, it’s all good. Look, I run a fair operation here—it’s always been a union
shop and I’ve never fought that. I pay these elves a solid living wage
year-round despite the highly seasonal nature of our business. I invite you to
walk out on the floor yourself and ask any of these elves if they’re happy
here. Well, not right now, obviously—they’re busier than a cat burying crap on
a marble floor—but hit them up after New Year’s and they’ll tell you how
reasonable a guy I am to work for.
Well, I’m sure you’re
aware some elves have been lighting you up on Twitter…
Look, any workforce will have disgruntled types … and
remember, this is the North Pole. Epidemiologists have long studied how
seasonal affective disorder worsens the farther north you get. How many negative
tweets from my elves do you get in summer? Go check—I’ll bet you don’t find
any. All summer these elves party like rock stars … they don’t even need to
sleep!
Fair enough. Now, you
have perhaps the most non-diverse workforce in the world … is this by design?
I’m an equal-opportunity employer and if Chris Hemsworth
applied for a job I’d gladly grant him an interview. The fact is, I don’t get a
lot of applicants and most of my employees are related to one another. You’ve
got siblings, offspring, fathers, uncles, aunts, nieces, nephews, and on and on,
some of them third, fourth, fifth generation. Lots of companies talk about
being like a family; we practically are. We’re like a family-run business times
a thousand. And it works out because we’ve tailored the workshop to the elves’
size, so we’ve got a great ergonomic match there where Chris Hemsworth
literally wouldn’t be a good fit.
Have you tried to
diversify?
Back in the sixties I hired a lot of Oompa-Loompas, but they
didn’t really integrate with our elves, and ultimately just couldn’t handle the
conditions up here. The North Pole isn’t for everybody. But I never laid off a
single one of those Oompa-Loompas. In fact, I’ve never laid off an elf either.
Let’s talk for a
minute about Amazon. You’ve got kind of a love/hate thing going on there…
Well, yeah. It’s complicated. On the one hand, they’re
eating into my business like anybody else’s, but since I’ve never had a single
paying customer, this just eases my burden operationally. Of course I wonder if
there’ll be a day when I become completely irrelevant, but I think the charm of
a stuffed stocking and piles of beautifully wrapped presents left under the
tree, instead of brown boxes left on the porch, will always have their cachet. And
yes, it’s true I’ve partnered with Amazon for certain deliveries which has
drawn some scrutiny.
Yes, if there’s an
opposite of the halo effect you seem to be getting a bit of that…
Well, exactly. I’ve been delivering gifts to homes without
fireplaces for centuries—I mean, think of all those New York and London
apartments with radiators, or rural homes with propane tanks out back—but still
people are shocked—shocked!—to learn
that I don’t always slide down the chimney. So anything that challenges their
Norman Rockwell sensibilities is suddenly a crime. The reality is, I’ve used a
variety of courier services for ages, and a bunch of them have recently been
bought up by Amazon. What am I gonna do, upset my whole system by changing
providers on principle? The guy who schleps a hundred packages up the freight
elevator on Christmas Eve doesn’t care that the company name on his pay stub has
changed, nor does the doorman who knows to let him in. A million details go
into delivering a billion packages on a single night and I can’t be reinventing
the wheel every time Amazon buys someone. It’s not an ideal situation but in
the final analysis, two billion gleeful children couldn’t care less.
At this point in the
interview Mrs. Claus comes in with a large tray and serves us fresh-baked
star-shaped cookies and hot coffee. She smiles demurely and, without a word,
heads back toward the kitchen. “Thanks, Meg,” Santa says kindly, peering at her
lovingly over his spectacles.
Wow … “Meg.” It’s
funny, but I never knew Mrs. Claus’s first name. I didn’t really think about
her even having a name.
It’s short for Margaret.
Would she … should we
ask her to join us?
Oh, she has no use for journalists. And the way you’ve been
grilling me, I can see why! (Laughs.) But seriously, she is a very private
person, even more so than I, which is saying something. She’s perfectly happy
to work behind the scenes, running the household and so forth. She’s very
old-school.
Speaking of wives,
and before I forget: my wife wanted me to ask you what you think of all these
shopping mall Santas.
Well, historically I haven’t had any problem with them, as
they’re fun for the kids and they mean well. There was always the worry that
one would get drunk during his lunch break, then climb back in the chair and do
something regrettable that would tarnish my image, but I can’t sweat all the
what-ifs. But more recently I’ve started to worry about how skepticism is on
the rise everywhere, what with fake news and Internet conspiracy theories and
all that, and that kids will start putting two and two together—like, “Hey, I
saw Santa at Macy’s last weekend, and then today I see him at Nordstrom and
he’s like a foot shorter!”—and will stop believing in me as a result. I’m not a demanding person, I don’t seek a lot of
attention or gratitude or anything, but the idea that a growing number of
cynical kids are thinking the gifts I provided actually came from Mom and Dad …
that really gets me down. So the white lie of mall Santas is starting to chafe
a bit more these days, but in the end I just have to shrug it off with
everything else.
Thanks Santa. And now
I have just one more question. I know I’ve asked some tough ones today, so I’m
going to lay off and instead turn it around to you: what’s the hands-down dumbest question any journalist has ever
asked you?
That’s an easy one. Some dork said to me once, “Santa,
you’re more than 1,700 years old. Almost nobody lives that long, the main
exception being vampires. How can you convince me you’re not a vampire?”
I hope you put him in
his place!
Of course I did.
Um … what exactly did
you say?
Well, duh! I can’t be a vampire because vampires have to be
invited in! There isn’t a soul on this planet who enters more homes without a
spoken invitation. Didn’t that dickweed see “Let the Right One In”? Besides, I really only leave the North Pole once a year … whose blood am I
supposed to drink all year? The elves’?
Wow, great points
Santa. And thanks so much for sitting down with me today. And please thank Mrs.
Claus for the goodies!
Thank you. And
sorry a got a bit worked up just now … as you can imagine, I’m under a lot of
stress these days. In fact, I’d better get back to work!
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Original artwork by Lindsay Albert.
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