Companies like to measure the quality of “customer experience,” or CX, that they’re providing, but gaining feedback can be difficult. I hate it when I’m asked to submit a “very brief” survey and then several minutes in I have to bail because it’s obviously not brief. I prefer the happy/neutral/frowny, green/yellow/red buttons in airport restrooms for reporting the cleanliness level.
A videoconferencing platform that I use a lot, at the end of every meeting, prompts me to “rate the overall experience of [my] meeting,” from 1 to 5 stars. What if they also had a notes field to type in, since their query is so incredibly general? Here’s what that might look like. (What follows is a blend of fact and fiction.)